{"id":17,"date":"2009-06-17T19:34:00","date_gmt":"2009-06-17T19:34:00","guid":{"rendered":"http:\/\/www.ativaesporte.com\/?p=20"},"modified":"2024-06-26T10:22:21","modified_gmt":"2024-06-26T10:22:21","slug":"guinness-rugby-2","status":"publish","type":"post","link":"https:\/\/robertoveiga.com.br\/aaaaa\/en\/guinness-rugby-2\/","title":{"rendered":"Guinness Rugby \u2013 Taking up a Sport"},"content":{"rendered":"

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Some posts ago I spoke of what Heineken did with UEFA Champions League<\/a>, using icons of the competition (especially the theme song) to take up the event.<\/p>\n

Guinness with Rugby, however, went even further. Through a long partnership with the sport, the brand consolidated deeply in the rugby universe and its fans minds (the video below is part of the 2007 Rugby World Cup activation).<\/p>\n

<\/object><\/p>\n

Guinness was able to be so inside rugby that today it\u2019s got a full range of rugby like clothing with its brand for fans (pictures below). Demonstrating, once again, that investment in sport serves as a tool for leveraging revenue, this time through the extension of the brand to new markets.<\/p>\n<\/div>\n

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\"\"<\/a> \"\"<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Some posts ago I spoke of what Heineken did with UEFA Champions League, using icons of the competition (especially the theme song) to take up the event. Guinness with Rugby, however, went even further. Through a long partnership with the sport, the brand consolidated deeply in the rugby universe and its fans minds (the video […]<\/p>\n","protected":false},"author":1,"featured_media":170361,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

Some posts ago I spoke of what Heineken did with UEFA Champions League<\/a>, using icons of the competition (especially the theme song) to take up the event.<\/p>

Guinness with Rugby, however, went even further. Through a long partnership with the sport, the brand consolidated deeply in the rugby universe and its fans minds (the video below is part of the 2007 Rugby World Cup activation).<\/p>

<\/object><\/p>

Guinness was able to be so inside rugby that today it\u2019s got a full range of rugby like clothing with its brand for fans (pictures below). Demonstrating, once again, that investment in sport serves as a tool for leveraging revenue, this time through the extension of the brand to new markets.<\/p><\/div>

\u00a0<\/div>
\"\"<\/a> \"\"<\/a><\/div><\/div><\/div><\/div>","_et_gb_content_width":"","footnotes":""},"categories":[3343],"tags":[],"class_list":["post-17","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ingles"],"yoast_head":"\nGuinness Rugby \u2013 Taking up a Sport - Ativa Esporte<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/robertoveiga.com.br\/aaaaa\/en\/guinness-rugby-2\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guinness Rugby \u2013 Taking up a Sport - Ativa Esporte\" \/>\n<meta property=\"og:description\" content=\"Some posts ago I spoke of what Heineken did with UEFA Champions League, using icons of the competition (especially the theme song) to take up the event. Guinness with Rugby, however, went even further. 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