{"id":23,"date":"2009-07-03T02:38:00","date_gmt":"2009-07-03T02:38:00","guid":{"rendered":"http:\/\/www.ativaesporte.com\/?p=26"},"modified":"2024-06-26T10:22:20","modified_gmt":"2024-06-26T10:22:20","slug":"nike-in-the-brazilian-football","status":"publish","type":"post","link":"https:\/\/robertoveiga.com.br\/aaaaa\/en\/nike-in-the-brazilian-football\/","title":{"rendered":"Nike in the Brazilian Football \u2013 Ownership Attitude"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]Nike has got two of the most important properties in Brazilian football: the National Team and Corinthians, the team with the second biggest amount of fans in the country and the biggest amount of fans in the largest Brazilian market (S\u00e3o Paulo).<\/p>\n<p>The most curious fact is that the company is partner of both for quite a long time, but has recently become a lot more active in its activations (or at least it seems like).<\/p>\n<p>Corinthians was the unbeaten regional champion and Nike, among other actions, launched the opportunity ad below, joking with Santos, the finals rival, and its mascot, a fish.<\/p>\n<p align=\"center\"><a href=\"http:\/\/3.bp.blogspot.com\/_HbHWMVgJv2M\/Sk1zeh15GlI\/AAAAAAAAAJU\/8YFAhX4B6nA\/s1600-h\/Post+23+-+Pic+02.jpg\"><img decoding=\"async\" id=\"BLOGGER_PHOTO_ID_5354062500331067986\" style=\"width: 320px; height: 208px; cursor: hand;\" src=\"http:\/\/3.bp.blogspot.com\/_HbHWMVgJv2M\/Sk1zeh15GlI\/AAAAAAAAAJU\/8YFAhX4B6nA\/s320\/Post+23+-+Pic+02.jpg\" alt=\"\" border=\"0\" \/><\/a><\/p>\n<div align=\"left\">Months later, the Brazilian National Team won the Confederations Cup and Nike did it again, this time joking with the National Team nickname (canarinho*) and the dogs way of marking territory (below).<\/div>\n<p align=\"center\"><a href=\"http:\/\/3.bp.blogspot.com\/_HbHWMVgJv2M\/Sk1zeeda3PI\/AAAAAAAAAJM\/orE8auJTEOg\/s1600-h\/Post+23+-+Pic+01.jpg\"><img decoding=\"async\" id=\"BLOGGER_PHOTO_ID_5354062499423116530\" style=\"width: 320px; height: 197px; cursor: hand;\" src=\"http:\/\/3.bp.blogspot.com\/_HbHWMVgJv2M\/Sk1zeeda3PI\/AAAAAAAAAJM\/orE8auJTEOg\/s320\/Post+23+-+Pic+01.jpg\" alt=\"\" border=\"0\" \/><\/a><\/p>\n<div align=\"left\">Now, with the Corinthians victory in the Brazilian Cup Nike releases a motivational video, similar to Barcelona\u2019s in the Champions League final, that was supposedly shown to the players prior to the game (below).<\/div>\n<p><object width=\"560\" height=\"340\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/5ENXn6fSHMI&amp;hl=pt-br&amp;fs=1&amp;\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed width=\"560\" height=\"340\" type=\"application\/x-shockwave-flash\" src=\"http:\/\/www.youtube.com\/v\/5ENXn6fSHMI&amp;hl=pt-br&amp;fs=1&amp;\" allowfullscreen=\"allowfullscreen\" allowscriptaccess=\"always\" allowfullscreen=\"allowfullscreen\" \/><\/object><\/p>\n<p>I am very happy to see Nike, a benchmark company in sports activation, being more active in the Brazilian market.<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nike has got two of the most important properties in Brazilian football: the National Team and Corinthians, the team with the second biggest amount of fans in the country and the biggest amount of fans in the largest Brazilian market (S\u00e3o Paulo). The most curious fact is that the company is partner of both for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":170325,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>Nike has got two of the most important properties in Brazilian football: the National Team and Corinthians, the team with the second biggest amount of fans in the country and the biggest amount of fans in the largest Brazilian market (S\u00e3o Paulo).<\/p><p>The most curious fact is that the company is partner of both for quite a long time, but has recently become a lot more active in its activations (or at least it seems like).<\/p><p>Corinthians was the unbeaten regional champion and Nike, among other actions, launched the opportunity ad below, joking with Santos, the finals rival, and its mascot, a fish.<\/p><p align=\"center\"><a href=\"http:\/\/3.bp.blogspot.com\/_HbHWMVgJv2M\/Sk1zeh15GlI\/AAAAAAAAAJU\/8YFAhX4B6nA\/s1600-h\/Post+23+-+Pic+02.jpg\"><img id=\"BLOGGER_PHOTO_ID_5354062500331067986\" style=\"width: 320px; height: 208px; cursor: hand;\" src=\"http:\/\/3.bp.blogspot.com\/_HbHWMVgJv2M\/Sk1zeh15GlI\/AAAAAAAAAJU\/8YFAhX4B6nA\/s320\/Post+23+-+Pic+02.jpg\" alt=\"\" border=\"0\" \/><\/a><\/p><div align=\"left\">Months later, the Brazilian National Team won the Confederations Cup and Nike did it again, this time joking with the National Team nickname (canarinho*) and the dogs way of marking territory (below).<\/div><p align=\"center\"><a href=\"http:\/\/3.bp.blogspot.com\/_HbHWMVgJv2M\/Sk1zeeda3PI\/AAAAAAAAAJM\/orE8auJTEOg\/s1600-h\/Post+23+-+Pic+01.jpg\"><img id=\"BLOGGER_PHOTO_ID_5354062499423116530\" style=\"width: 320px; height: 197px; cursor: hand;\" src=\"http:\/\/3.bp.blogspot.com\/_HbHWMVgJv2M\/Sk1zeeda3PI\/AAAAAAAAAJM\/orE8auJTEOg\/s320\/Post+23+-+Pic+01.jpg\" alt=\"\" border=\"0\" \/><\/a><\/p><div align=\"left\">Now, with the Corinthians victory in the Brazilian Cup Nike releases a motivational video, similar to Barcelona\u2019s in the Champions League final, that was supposedly shown to the players prior to the game (below).<\/div><p><object width=\"560\" height=\"340\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/5ENXn6fSHMI&hl=pt-br&fs=1&\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed width=\"560\" height=\"340\" type=\"application\/x-shockwave-flash\" src=\"http:\/\/www.youtube.com\/v\/5ENXn6fSHMI&hl=pt-br&fs=1&\" allowfullscreen=\"allowfullscreen\" allowscriptaccess=\"always\" allowfullscreen=\"allowfullscreen\" \/><\/object><\/p><p>I am very happy to see Nike, a benchmark company in sports activation, being more active in the Brazilian market.<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[3343],"tags":[],"class_list":["post-23","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ingles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nike in the Brazilian Football \u2013 Ownership Attitude - Ativa Esporte<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/robertoveiga.com.br\/aaaaa\/en\/nike-in-the-brazilian-football\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nike in the Brazilian Football \u2013 Ownership Attitude - Ativa Esporte\" \/>\n<meta property=\"og:description\" content=\"Nike has got two of the most important properties in Brazilian football: the National Team and Corinthians, the team with the second biggest amount of fans in the country and the biggest amount of fans in the largest Brazilian market (S\u00e3o Paulo). 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