[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]Sports Marketing has always been connected to events, and that will never change.<\/p>\n
The spectacle, challenges, overcoming stories, victories and defeats happen in the field, court, track etc. These things hold people’s attention, and that is what makes sport attractive to brands.<\/p>\n
But, in recent years, thanks to Internet and other tech innovations, we have seen sports transcending the event limits. Well, it is true that this has happened before in pubs, sticker albums or even the everyday sport\u00b4s newspaper. Even so new technologies have allowed new and increased opportunities in this direction.<\/p>\n
That’s basically what this presentation below is about, showing 10 sports marketing trends for 2012. Here are 10 possibilities for bringing the sports\u2019 thrill to new frontiers, giving fuel to the audience and context for brands.<\/p>\n