{"id":39,"date":"2009-10-10T13:03:00","date_gmt":"2009-10-10T13:03:00","guid":{"rendered":"http:\/\/www.ativaesporte.com\/?p=42"},"modified":"2024-06-26T10:18:58","modified_gmt":"2024-06-26T10:18:58","slug":"gillette-nascar-young-guns-and-the-brazilian-national-team","status":"publish","type":"post","link":"https:\/\/robertoveiga.com.br\/aaaaa\/en\/gillette-nascar-young-guns-and-the-brazilian-national-team\/","title":{"rendered":"Gillette, Nascar Young Guns and the Brazilian National Team \u2013 Excellence on different fronts"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div>\n<div>\n<p>The last post was slightly out of the blog purpose. So, in this one I will talk about two very interesting activations from the same company, Gillette.With three of the young talents (Carl Edwards, Kasey Kahne e Kyle Busch) Gillette sponsors, the company plays with its website users who can make the drivers write 25 characters messages with impressive moves (below). The videos created can be shared with friends, turning users into promoters of the brand.<\/p>\n<\/div>\n<p align=\"center\"><object width=\"480\" height=\"295\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/NnYkWYYWTA4&amp;hl=pt-br&amp;fs=1&amp;\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed width=\"480\" height=\"295\" type=\"application\/x-shockwave-flash\" src=\"http:\/\/www.youtube.com\/v\/NnYkWYYWTA4&amp;hl=pt-br&amp;fs=1&amp;\" allowfullscreen=\"allowfullscreen\" allowscriptaccess=\"always\" allowfullscreen=\"allowfullscreen\" \/><\/object><\/p>\n<div>Launching its sponsorship of the Brazilian Football National Team, Gillette put the country stars to shave themselves before a players press conference , taking advantage of the structure already set up. Timely and unusual way to promote the partnership, generating buzz and spontaneous media.<\/div>\n<p align=\"center\"><a href=\"http:\/\/1.bp.blogspot.com\/_HbHWMVgJv2M\/StCGzHfqYWI\/AAAAAAAAAQc\/MNgdIu9G_WQ\/s1600-h\/Post+39+-+Pic+02.jpg\"><img decoding=\"async\" id=\"BLOGGER_PHOTO_ID_5390956966705783138\" style=\"width: 320px; height: 237px; cursor: hand;\" src=\"http:\/\/1.bp.blogspot.com\/_HbHWMVgJv2M\/StCGzHfqYWI\/AAAAAAAAAQc\/MNgdIu9G_WQ\/s320\/Post+39+-+Pic+02.jpg\" alt=\"\" border=\"0\" \/><\/a><\/p>\n<p align=\"center\"><a href=\"http:\/\/3.bp.blogspot.com\/_HbHWMVgJv2M\/StCGyvoSMqI\/AAAAAAAAAQU\/SET1FMxQaYc\/s1600-h\/Post+39+-+Pic+01.jpg\"><img decoding=\"async\" id=\"BLOGGER_PHOTO_ID_5390956960299496098\" style=\"width: 320px; height: 240px; cursor: hand;\" src=\"http:\/\/3.bp.blogspot.com\/_HbHWMVgJv2M\/StCGyvoSMqI\/AAAAAAAAAQU\/SET1FMxQaYc\/s320\/Post+39+-+Pic+01.jpg\" alt=\"\" border=\"0\" \/><\/a><\/p>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The last post was slightly out of the blog purpose. So, in this one I will talk about two very interesting activations from the same company, Gillette.With three of the young talents (Carl Edwards, Kasey Kahne e Kyle Busch) Gillette sponsors, the company plays with its website users who can make the drivers write 25 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<div><div><p>The last post was slightly out of the blog purpose. So, in this one I will talk about two very interesting activations from the same company, Gillette.With three of the young talents (Carl Edwards, Kasey Kahne e Kyle Busch) Gillette sponsors, the company plays with its website users who can make the drivers write 25 characters messages with impressive moves (below). The videos created can be shared with friends, turning users into promoters of the brand.<\/p><\/div><p align=\"center\"><object width=\"480\" height=\"295\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/NnYkWYYWTA4&amp;hl=pt-br&amp;fs=1&amp;\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed width=\"480\" height=\"295\" type=\"application\/x-shockwave-flash\" src=\"http:\/\/www.youtube.com\/v\/NnYkWYYWTA4&amp;hl=pt-br&amp;fs=1&amp;\" allowfullscreen=\"allowfullscreen\" allowscriptaccess=\"always\" allowfullscreen=\"allowfullscreen\" \/><\/object><\/p><div>Launching its sponsorship of the Brazilian Football National Team, Gillette put the country stars to shave themselves before a players press conference , taking advantage of the structure already set up. Timely and unusual way to promote the partnership, generating buzz and spontaneous media.<\/div><p align=\"center\"><a href=\"http:\/\/1.bp.blogspot.com\/_HbHWMVgJv2M\/StCGzHfqYWI\/AAAAAAAAAQc\/MNgdIu9G_WQ\/s1600-h\/Post+39+-+Pic+02.jpg\"><img id=\"BLOGGER_PHOTO_ID_5390956966705783138\" style=\"width: 320px; height: 237px; cursor: hand;\" src=\"http:\/\/1.bp.blogspot.com\/_HbHWMVgJv2M\/StCGzHfqYWI\/AAAAAAAAAQc\/MNgdIu9G_WQ\/s320\/Post+39+-+Pic+02.jpg\" alt=\"\" border=\"0\" \/><\/a><\/p><p align=\"center\"><a href=\"http:\/\/3.bp.blogspot.com\/_HbHWMVgJv2M\/StCGyvoSMqI\/AAAAAAAAAQU\/SET1FMxQaYc\/s1600-h\/Post+39+-+Pic+01.jpg\"><img id=\"BLOGGER_PHOTO_ID_5390956960299496098\" style=\"width: 320px; height: 240px; cursor: hand;\" src=\"http:\/\/3.bp.blogspot.com\/_HbHWMVgJv2M\/StCGyvoSMqI\/AAAAAAAAAQU\/SET1FMxQaYc\/s320\/Post+39+-+Pic+01.jpg\" alt=\"\" border=\"0\" \/><\/a><\/p><\/div>","_et_gb_content_width":"","footnotes":""},"categories":[3343],"tags":[],"class_list":["post-39","post","type-post","status-publish","format-standard","hentry","category-ingles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gillette, Nascar Young Guns and the Brazilian National Team \u2013 Excellence on different fronts - Ativa Esporte<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/robertoveiga.com.br\/aaaaa\/en\/gillette-nascar-young-guns-and-the-brazilian-national-team\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gillette, Nascar Young Guns and the Brazilian National Team \u2013 Excellence on different fronts - Ativa Esporte\" \/>\n<meta property=\"og:description\" content=\"The last post was slightly out of the blog purpose. So, in this one I will talk about two very interesting activations from the same company, Gillette.With three of the young talents (Carl Edwards, Kasey Kahne e Kyle Busch) Gillette sponsors, the company plays with its website users who can make the drivers write 25 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/robertoveiga.com.br\/aaaaa\/en\/gillette-nascar-young-guns-and-the-brazilian-national-team\/\" \/>\n<meta property=\"og:site_name\" content=\"Ativa Esporte\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ativaesporte\" \/>\n<meta property=\"article:published_time\" content=\"2009-10-10T13:03:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-26T10:18:58+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/1.bp.blogspot.com\/_HbHWMVgJv2M\/StCGzHfqYWI\/AAAAAAAAAQc\/MNgdIu9G_WQ\/s320\/Post+39+-+Pic+02.jpg\" \/>\n<meta name=\"author\" content=\"guiguimaraes\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ativaesporte\" \/>\n<meta name=\"twitter:site\" content=\"@ativaesporte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"guiguimaraes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/robertoveiga.com.br\\\/aaaaa\\\/en\\\/gillette-nascar-young-guns-and-the-brazilian-national-team\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/robertoveiga.com.br\\\/aaaaa\\\/en\\\/gillette-nascar-young-guns-and-the-brazilian-national-team\\\/\"},\"author\":{\"name\":\"guiguimaraes\",\"@id\":\"https:\\\/\\\/robertoveiga.com.br\\\/aaaaa\\\/#\\\/schema\\\/person\\\/be18e87577a425c7896b6161badaea6b\"},\"headline\":\"Gillette, Nascar Young Guns and the Brazilian National Team \u2013 Excellence on different fronts\",\"datePublished\":\"2009-10-10T13:03:00+00:00\",\"dateModified\":\"2024-06-26T10:18:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/robertoveiga.com.br\\\/aaaaa\\\/en\\\/gillette-nascar-young-guns-and-the-brazilian-national-team\\\/\"},\"wordCount\":204,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/robertoveiga.com.br\\\/aaaaa\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/robertoveiga.com.br\\\/aaaaa\\\/en\\\/gillette-nascar-young-guns-and-the-brazilian-national-team\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/1.bp.blogspot.com\\\/_HbHWMVgJv2M\\\/StCGzHfqYWI\\\/AAAAAAAAAQc\\\/MNgdIu9G_WQ\\\/s320\\\/Post+39+-+Pic+02.jpg\",\"articleSection\":[\"Ingl\u00eas\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/robertoveiga.com.br\\\/aaaaa\\\/en\\\/gillette-nascar-young-guns-and-the-brazilian-national-team\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/robertoveiga.com.br\\\/aaaaa\\\/en\\\/gillette-nascar-young-guns-and-the-brazilian-national-team\\\/\",\"url\":\"https:\\\/\\\/robertoveiga.com.br\\\/aaaaa\\\/en\\\/gillette-nascar-young-guns-and-the-brazilian-national-team\\\/\",\"name\":\"Gillette, Nascar Young Guns and the Brazilian National Team \u2013 Excellence on different fronts - 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