{"id":429,"date":"2012-07-20T13:12:36","date_gmt":"2012-07-20T13:12:36","guid":{"rendered":"http:\/\/www.ativaesporte.com\/?p=478"},"modified":"2024-06-26T10:13:27","modified_gmt":"2024-06-26T10:13:27","slug":"corinthians-wins-libertadores-sponsors-profit","status":"publish","type":"post","link":"https:\/\/robertoveiga.com.br\/aaaaa\/en\/corinthians-wins-libertadores-sponsors-profit\/","title":{"rendered":"Corinthians wins Libertadores; sponsors profit!"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]For those who do not know brazilian football well,\u00a0this post needs a little contextualization.<\/p>\n

Corinthians is the second biggest brazilian football club in number of supporters.\u00a0They have lots of national titles, but lack international tradition. Well, it\u00b4s more accurate to say that Corinthians is building an international tradition.<\/p>\n

Copa Libertadores is the\u00a0South American version of Uefa Champions League. It\u00b4s the most important continental title a brazilian football club can win, and until recently,\u00a0Corinthians had none. All the rivals made a lot of jokes about that, and every year Corinthians\u00a0qualified\u00a0to Libertadores,\u00a0there was a huge pressure to win\u00a0it.\u00a0Something like the famous\u00a0Boston\u00a0Red Sox\u00b4s curse.<\/p>\n

But all curses are meant to be broken, and so was Corinthians\u00b4.\u00a0The club finally won Libertadores this year, unbeaten and facing\u00a0Boca Juniors, the biggest\u00a0Argentinian club\u00a0which won several titles in the last decade, specially against Brazilian clubs, in the final.<\/p>\n

Can you imagine the tension in the air? For 2 weeks it was the only subject in\u00a0the country. Even\u00a0for\u00a0those who hate footbal (believe\u00a0us, there are a few in Brazil).\u00a0In the final\u00a0game,\u00a03 in 4 TVs were\u00a0tunned on\u00a0the game.<\/p>\n

In recent history, there wasn\u2019t\u00a0a match with a\u00a0bigger\u00a0sponsors’\u00a0participation. Below, there is a compilation\u00a0of what they did to help support Corinthians in this important moment. All videos are in portuguese, but you can\u00a0sense\u00a0what each one is about.<\/p>\n

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Well, we don\u00b4t support Corinthians here, but it was a big sports marketing lesson to all clubs and sponsros.<\/p>\n

 <\/p>\n

Gatorade<\/strong><\/p>\n

\"\"<\/a><\/p>\n

Right after the finals they launched this\u00a0timeline<\/a>\u00a0with\u00a0the team\u2019s\u00a0journey.\u00a0The user must side scroll it to pass trhough the main facts of each match until the final. The brand only appears in the end.<\/p>\n

 <\/p>\n

Bombril<\/strong><\/p>\n

The leading steel wool brand in Brazil released a humourous video with Carlos Moreno, an actor that\u00a0have been appearing\u00a0in Bombril ads for decades. Now he\u00a0is here\u00a0to joke with Boca Juniors.<\/p>\n

<\/object><\/p>\n

 <\/p>\n

Brahma<\/strong><\/p>\n

Brahma is the second beer brand in Brazil and it has a close link to football.\u00a0To promote this match they released\u00a0a video\u00a0with the club\u2019s anthem played\u00a0tango\u00a0style, the traditional Argentinean rhythm.<\/p>\n