{"id":44,"date":"2009-12-30T15:55:00","date_gmt":"2009-12-30T15:55:00","guid":{"rendered":"http:\/\/www.ativaesporte.com\/?p=47"},"modified":"2024-06-26T10:18:58","modified_gmt":"2024-06-26T10:18:58","slug":"adidas-and-the-world-cup","status":"publish","type":"post","link":"https:\/\/robertoveiga.com.br\/aaaaa\/en\/adidas-and-the-world-cup\/","title":{"rendered":"Adidas and the World Cup \u2013 Great Example of 360 Marketing"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]Adidas launched the 2010 World Cup ball just hours before the group draw to take advantage of the noise around the event. To further amplify its launch, displayed an exhibit of giant models of the balls used in every World Cup since 1970, when the company started its partnership with FIFA, just outside the auditorium where the draw was taking place (below).<\/p>\n<p align=\"center\"><a href=\"http:\/\/4.bp.blogspot.com\/_HbHWMVgJv2M\/Szt4ILKyaKI\/AAAAAAAAAR8\/qiQwBf4_2is\/s1600-h\/post+44+-+01.JPG\"><img decoding=\"async\" id=\"BLOGGER_PHOTO_ID_5421058658302847138\" style=\"width: 320px; height: 214px; cursor: hand;\" src=\"http:\/\/4.bp.blogspot.com\/_HbHWMVgJv2M\/Szt4ILKyaKI\/AAAAAAAAAR8\/qiQwBf4_2is\/s320\/post+44+-+01.JPG\" alt=\"\" border=\"0\" \/><\/a><\/p>\n<p>The generate expectation on the new ball design, the company put it on the exhibit, that started weeks before, covered with black fabric (below) until the date of the events.<\/p>\n<p align=\"center\"><a href=\"http:\/\/4.bp.blogspot.com\/_HbHWMVgJv2M\/Szt4IApOY7I\/AAAAAAAAASE\/S9nIkRfa4GQ\/s1600-h\/post+44+-+02.JPG\"><img decoding=\"async\" id=\"BLOGGER_PHOTO_ID_5421058655477719986\" style=\"width: 214px; height: 320px; cursor: hand;\" src=\"http:\/\/4.bp.blogspot.com\/_HbHWMVgJv2M\/Szt4IApOY7I\/AAAAAAAAASE\/S9nIkRfa4GQ\/s320\/post+44+-+02.JPG\" alt=\"\" border=\"0\" \/><\/a><\/p>\n<div align=\"left\">The concept of giant balls was also used on the ponit-of-sales, in a model shop close to the place where the draw took place, which received exactly 2010 Jabulani (the name of the new ball) for sale (below).<\/div>\n<div align=\"center\"><a href=\"http:\/\/4.bp.blogspot.com\/_HbHWMVgJv2M\/Szt4IpRsB9I\/AAAAAAAAASM\/Ip9sbwHrYpw\/s1600-h\/post+44+-+03.JPG\"><img decoding=\"async\" id=\"BLOGGER_PHOTO_ID_5421058666384852946\" style=\"width: 240px; height: 320px; cursor: hand;\" src=\"http:\/\/4.bp.blogspot.com\/_HbHWMVgJv2M\/Szt4IpRsB9I\/AAAAAAAAASM\/Ip9sbwHrYpw\/s320\/post+44+-+03.JPG\" alt=\"\" border=\"0\" \/><\/a> <a href=\"http:\/\/1.bp.blogspot.com\/_HbHWMVgJv2M\/Szt4I4ZopkI\/AAAAAAAAASU\/IWCmBH4b82c\/s1600-h\/post+44+-+04.JPG\"><img decoding=\"async\" id=\"BLOGGER_PHOTO_ID_5421058670444717634\" style=\"width: 320px; height: 240px; cursor: hand;\" src=\"http:\/\/1.bp.blogspot.com\/_HbHWMVgJv2M\/Szt4I4ZopkI\/AAAAAAAAASU\/IWCmBH4b82c\/s320\/post+44+-+04.JPG\" alt=\"\" border=\"0\" \/><\/a><\/div>\n<div align=\"left\"><\/div>\n<div align=\"left\">In order to generate involvement with the media, Adidas sent daily newsletters on a countdown to the launch, providing information about each of the balls previously used.<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adidas launched the 2010 World Cup ball just hours before the group draw to take advantage of the noise around the event. To further amplify its launch, displayed an exhibit of giant models of the balls used in every World Cup since 1970, when the company started its partnership with FIFA, just outside the auditorium [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":170200,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>Adidas launched the 2010 World Cup ball just hours before the group draw to take advantage of the noise around the event. To further amplify its launch, displayed an exhibit of giant models of the balls used in every World Cup since 1970, when the company started its partnership with FIFA, just outside the auditorium where the draw was taking place (below).<\/p><p align=\"center\"><a href=\"http:\/\/4.bp.blogspot.com\/_HbHWMVgJv2M\/Szt4ILKyaKI\/AAAAAAAAAR8\/qiQwBf4_2is\/s1600-h\/post+44+-+01.JPG\"><img id=\"BLOGGER_PHOTO_ID_5421058658302847138\" style=\"width: 320px; height: 214px; cursor: hand;\" src=\"http:\/\/4.bp.blogspot.com\/_HbHWMVgJv2M\/Szt4ILKyaKI\/AAAAAAAAAR8\/qiQwBf4_2is\/s320\/post+44+-+01.JPG\" alt=\"\" border=\"0\" \/><\/a><\/p><p>The generate expectation on the new ball design, the company put it on the exhibit, that started weeks before, covered with black fabric (below) until the date of the events.<\/p><p align=\"center\"><a href=\"http:\/\/4.bp.blogspot.com\/_HbHWMVgJv2M\/Szt4IApOY7I\/AAAAAAAAASE\/S9nIkRfa4GQ\/s1600-h\/post+44+-+02.JPG\"><img id=\"BLOGGER_PHOTO_ID_5421058655477719986\" style=\"width: 214px; height: 320px; cursor: hand;\" src=\"http:\/\/4.bp.blogspot.com\/_HbHWMVgJv2M\/Szt4IApOY7I\/AAAAAAAAASE\/S9nIkRfa4GQ\/s320\/post+44+-+02.JPG\" alt=\"\" border=\"0\" \/><\/a><\/p><div align=\"left\">The concept of giant balls was also used on the ponit-of-sales, in a model shop close to the place where the draw took place, which received exactly 2010 Jabulani (the name of the new ball) for sale (below).<\/div><div align=\"center\"><a href=\"http:\/\/4.bp.blogspot.com\/_HbHWMVgJv2M\/Szt4IpRsB9I\/AAAAAAAAASM\/Ip9sbwHrYpw\/s1600-h\/post+44+-+03.JPG\"><img id=\"BLOGGER_PHOTO_ID_5421058666384852946\" style=\"width: 240px; height: 320px; cursor: hand;\" src=\"http:\/\/4.bp.blogspot.com\/_HbHWMVgJv2M\/Szt4IpRsB9I\/AAAAAAAAASM\/Ip9sbwHrYpw\/s320\/post+44+-+03.JPG\" alt=\"\" border=\"0\" \/><\/a> <a href=\"http:\/\/1.bp.blogspot.com\/_HbHWMVgJv2M\/Szt4I4ZopkI\/AAAAAAAAASU\/IWCmBH4b82c\/s1600-h\/post+44+-+04.JPG\"><img id=\"BLOGGER_PHOTO_ID_5421058670444717634\" style=\"width: 320px; height: 240px; cursor: hand;\" src=\"http:\/\/1.bp.blogspot.com\/_HbHWMVgJv2M\/Szt4I4ZopkI\/AAAAAAAAASU\/IWCmBH4b82c\/s320\/post+44+-+04.JPG\" alt=\"\" border=\"0\" \/><\/a><\/div><div align=\"left\">\u00a0<\/div><div align=\"left\">In order to generate involvement with the media, Adidas sent daily newsletters on a countdown to the launch, providing information about each of the balls previously used.<\/div>","_et_gb_content_width":"","footnotes":""},"categories":[3343],"tags":[],"class_list":["post-44","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ingles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adidas and the World Cup \u2013 Great Example of 360 Marketing - Ativa Esporte<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/robertoveiga.com.br\/aaaaa\/en\/adidas-and-the-world-cup\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adidas and the World Cup \u2013 Great Example of 360 Marketing - Ativa Esporte\" \/>\n<meta property=\"og:description\" content=\"Adidas launched the 2010 World Cup ball just hours before the group draw to take advantage of the noise around the event. 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