{"id":45,"date":"2010-01-08T00:31:00","date_gmt":"2010-01-08T00:31:00","guid":{"rendered":"http:\/\/www.ativaesporte.com\/?p=48"},"modified":"2024-06-26T10:18:58","modified_gmt":"2024-06-26T10:18:58","slug":"e-on-fa-cup-and-david-james","status":"publish","type":"post","link":"https:\/\/robertoveiga.com.br\/aaaaa\/en\/e-on-fa-cup-and-david-james\/","title":{"rendered":"E.on, FA Cup and David James \u2013 Social Responsibility and Sport"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div>E.on is an energy company that sponsors the FA Cup and found a very clever way to leverage this association.<\/div>\n<div><\/div>\n<div align=\"center\"><a href=\"http:\/\/1.bp.blogspot.com\/_HbHWMVgJv2M\/S0Z99kQKElI\/AAAAAAAAATM\/SkojLh4eLjU\/s1600-h\/Post+45+-+David+James\"><img decoding=\"async\" id=\"BLOGGER_PHOTO_ID_5424161297871278674\" style=\"width: 320px; height: 121px; cursor: hand;\" src=\"http:\/\/1.bp.blogspot.com\/_HbHWMVgJv2M\/S0Z99kQKElI\/AAAAAAAAATM\/SkojLh4eLjU\/s320\/Post+45+-+David+James\" alt=\"\" border=\"0\" \/><\/a><\/div>\n<div><\/div>\n<div>\n<p>The company created a campaign that explores a word play with \u201csave\u201d, using Portsmouth and England international goalkeeper David James (image above) to embrace a class of players often forgotten by the main sponsors: the goalkeepers (with a few exceptions, such asOliver Kahn and Peter Czech).The campaign encourages people to share their energy savings practices, rewarding the best with a trip to the FA Cup final as a mascot, with pitch access (a priceless prize). It is supported by an excellent <a href=\"http:\/\/www.eongreatsaves.com\/Home\">website<\/a> that plays the whole time with \u201csave\u201d, honouring the great keepers that took part in the British competition, with videos such as the Jim Montgomery\u2019s below.<\/p>\n<\/div>\n<div><\/div>\n<div align=\"center\"><object width=\"320\" height=\"265\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/PZmFoo4payA&amp;hl=pt_BR&amp;fs=1&amp;\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed width=\"320\" height=\"265\" type=\"application\/x-shockwave-flash\" src=\"http:\/\/www.youtube.com\/v\/PZmFoo4payA&amp;hl=pt_BR&amp;fs=1&amp;\" allowfullscreen=\"allowfullscreen\" allowscriptaccess=\"always\" allowfullscreen=\"allowfullscreen\" \/><\/object><\/div>\n<div><\/div>\n<div>With this strategy, E.on not only activates its FA Cup partnership, but appropriates a category of players almost forgotten by most companies.<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>E.on is an energy company that sponsors the FA Cup and found a very clever way to leverage this association. The company created a campaign that explores a word play with \u201csave\u201d, using Portsmouth and England international goalkeeper David James (image above) to embrace a class of players often forgotten by the main sponsors: the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":170195,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<div>E.on is an energy company that sponsors the FA Cup and found a very clever way to leverage this association.<\/div><div>\u00a0<\/div><div align=\"center\"><a href=\"http:\/\/1.bp.blogspot.com\/_HbHWMVgJv2M\/S0Z99kQKElI\/AAAAAAAAATM\/SkojLh4eLjU\/s1600-h\/Post+45+-+David+James\"><img id=\"BLOGGER_PHOTO_ID_5424161297871278674\" style=\"width: 320px; height: 121px; cursor: hand;\" src=\"http:\/\/1.bp.blogspot.com\/_HbHWMVgJv2M\/S0Z99kQKElI\/AAAAAAAAATM\/SkojLh4eLjU\/s320\/Post+45+-+David+James\" alt=\"\" border=\"0\" \/><\/a><\/div><div>\u00a0<\/div><div><p>The company created a campaign that explores a word play with \u201csave\u201d, using Portsmouth and England international goalkeeper David James (image above) to embrace a class of players often forgotten by the main sponsors: the goalkeepers (with a few exceptions, such asOliver Kahn and Peter Czech).The campaign encourages people to share their energy savings practices, rewarding the best with a trip to the FA Cup final as a mascot, with pitch access (a priceless prize). It is supported by an excellent <a href=\"http:\/\/www.eongreatsaves.com\/Home\">website<\/a> that plays the whole time with \u201csave\u201d, honouring the great keepers that took part in the British competition, with videos such as the Jim Montgomery\u2019s below.<\/p><\/div><div>\u00a0<\/div><div align=\"center\"><object width=\"320\" height=\"265\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/PZmFoo4payA&hl=pt_BR&fs=1&\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed width=\"320\" height=\"265\" type=\"application\/x-shockwave-flash\" src=\"http:\/\/www.youtube.com\/v\/PZmFoo4payA&hl=pt_BR&fs=1&\" allowfullscreen=\"allowfullscreen\" allowscriptaccess=\"always\" allowfullscreen=\"allowfullscreen\" \/><\/object><\/div><div>\u00a0<\/div><div>With this strategy, E.on not only activates its FA Cup partnership, but appropriates a category of players almost forgotten by most companies.<\/div>","_et_gb_content_width":"","footnotes":""},"categories":[3343],"tags":[],"class_list":["post-45","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ingles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E.on, FA Cup and David James \u2013 Social Responsibility and Sport - Ativa Esporte<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/robertoveiga.com.br\/aaaaa\/en\/e-on-fa-cup-and-david-james\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E.on, FA Cup and David James \u2013 Social Responsibility and Sport - Ativa Esporte\" \/>\n<meta property=\"og:description\" content=\"E.on is an energy company that sponsors the FA Cup and found a very clever way to leverage this association. 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