{"id":46,"date":"2010-01-17T14:57:00","date_gmt":"2010-01-17T14:57:00","guid":{"rendered":"http:\/\/www.ativaesporte.com\/?p=49"},"modified":"2024-06-26T10:18:58","modified_gmt":"2024-06-26T10:18:58","slug":"coke-and-the-fifa-world-cup-tour-2","status":"publish","type":"post","link":"https:\/\/robertoveiga.com.br\/aaaaa\/en\/coke-and-the-fifa-world-cup-tour-2\/","title":{"rendered":"Coke and The FIFA World Cup Tour \u2013 Taking the most of the tool"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n

\"\"<\/a><\/p>\n

Coke is the FIFA World Cup Trophy Tour sponsor and uses the tool in several ways. The visibility, of course, is guaranteed. But the brand goes beyond, way beyond.<\/p>\n

In Brazil, for example, it\u2019s generated a great buzz. With the upcoming arrival of the trophy, Coke put a giant safe in one of the busiest S\u00e3o Paulo squares (below). The passersby who answer correctly to 10 World Cup related questions get to see what\u2019s inside it.<\/p>\n

\"\"<\/p>\n

\"\"<\/div>\n
Apart from that, the company is using the visit to boost Sales and strengthen its relationship with partners from several sales channels. To get tickets to see firsthand the coveted trophy, people need to buy Coke products in McDonald\u2019s, Wal*Mart and Cinemark stores.<\/div>\n
<\/div>\n
Take a look at a video of the African trophy tour.<\/div>\n
<\/div>\n
<\/object><\/div>\n
<\/div>\n
Coke, World Cup trophy Tour, activation, Sport marketing, sponsorship<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Coke is the FIFA World Cup Trophy Tour sponsor and uses the tool in several ways. The visibility, of course, is guaranteed. But the brand goes beyond, way beyond. In Brazil, for example, it\u2019s generated a great buzz. With the upcoming arrival of the trophy, Coke put a giant safe in one of the busiest […]<\/p>\n","protected":false},"author":1,"featured_media":170189,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

\"\"<\/a><\/p>

Coke is the FIFA World Cup Trophy Tour sponsor and uses the tool in several ways. The visibility, of course, is guaranteed. But the brand goes beyond, way beyond.<\/p>

In Brazil, for example, it\u2019s generated a great buzz. With the upcoming arrival of the trophy, Coke put a giant safe in one of the busiest S\u00e3o Paulo squares (below). The passersby who answer correctly to 10 World Cup related questions get to see what\u2019s inside it.<\/p>

\"\"<\/p>

\"\"<\/div>
Apart from that, the company is using the visit to boost Sales and strengthen its relationship with partners from several sales channels. To get tickets to see firsthand the coveted trophy, people need to buy Coke products in McDonald\u2019s, Wal*Mart and Cinemark stores.<\/div>
\u00a0<\/div>
Take a look at a video of the African trophy tour.<\/div>
\u00a0<\/div>
<\/object><\/div>
\u00a0<\/div>
Coke, World Cup trophy Tour, activation, Sport marketing, sponsorship<\/div>","_et_gb_content_width":"","footnotes":""},"categories":[3343],"tags":[],"class_list":["post-46","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ingles"],"yoast_head":"\nCoke and The FIFA World Cup Tour \u2013 Taking the most of the tool - Ativa Esporte<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/robertoveiga.com.br\/aaaaa\/en\/coke-and-the-fifa-world-cup-tour-2\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coke and The FIFA World Cup Tour \u2013 Taking the most of the tool - Ativa Esporte\" \/>\n<meta property=\"og:description\" content=\"Coke is the FIFA World Cup Trophy Tour sponsor and uses the tool in several ways. 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