[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]”I want to see during the World Cup” is a brazilian meme that express how people feel about the lack of infra-structure, politics corruption and general distrust about World Cup 2014. For example, if there is a problem in a subway station or at the airport, someone will say “I want to see during the World Cup”.<\/p>\n
The truth is that many brazilians don\u00b4t believe that we will be able to deliver a great event to the\u00a0world. And, unfortunately, we have histortical reasons for that.\u00a0In the end everything is gonna be alright, but the path has\u00a0had its bumps<\/span>.<\/p>\n The news is that a group of social activists is trying to look from another point of view. They are launching a crowdfunded project called “I want to see in the World Cup”, which is an online platform that will congregate social projects from the whole country, showing how this World Cup can be good to Brazil. They want this to inspire new people and new projects.<\/p>\n This kind of initiative shows an optimistic path for brands that want to talk about the World Cup in a more institutional and less sportive way. In other words, more about social development and less about the game itself. Yes, it\u00b4s possible.<\/p>\n And you? What kind of Brazil do you want to see during the World Cup?
\n(the video below is the project presentation, in portuguese)<\/p>\n