{"id":494,"date":"2012-10-30T18:17:56","date_gmt":"2012-10-30T18:17:56","guid":{"rendered":"http:\/\/www.ativaesporte.com\/?p=551"},"modified":"2024-06-26T10:13:26","modified_gmt":"2024-06-26T10:13:26","slug":"sports-marketing-is-in-details","status":"publish","type":"post","link":"https:\/\/robertoveiga.com.br\/aaaaa\/en\/sports-marketing-is-in-details\/","title":{"rendered":"Sports marketing is in the details"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.25.1&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The NBA and Dream Team star Lebron James recently bought shares of the group which controls Liverpool, the English football team.<\/p>\n<p>Lebron has a contract with Nike, including a sneakers collection endorsed by him. A new model based on the team, with the same colours and a dragon (very close to the one in the team badge), has just been released. Check it out:<\/p>\n<p><a href=\"http:\/\/www.ativaesporte.com\/uncategorized\/sports-marketing-is-in-details\/attachment\/nike-lebron-9-low-liverpool-01\/\" rel=\"attachment wp-att-552\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-552\" title=\"nike-lebron-9-low-liverpool-01\" src=\"http:\/\/www.ativaesporte.com\/wp-content\/uploads\/2012\/10\/nike-lebron-9-low-liverpool-01.jpg\" alt=\"\" width=\"600\" height=\"437\" \/><\/a><\/p>\n<p>The link between the shoe and the club is very clear, but Nike does not confirm it. Actually, Nike can\u00b4t do it, and the main reason is that Liverpool is sponsored by Warrior, and until recently was sponsored by adidas. And there it goes the first question: why would a brand like Nike bring something that is owned by a competitor?<\/p>\n<p>The answer is simple, and this post is obviously not about a new sneaker model, but about a sophisticated logic that is being adopted by sports companies.<\/p>\n<p>Nike and adidas are both trying to explore its sponsored stars\u00b4 stories. A more organic monitoring of their lives take place of old standard advertising process. Brands which support athletes should celebrate their victories, overcoming episodes and personal interests, like Lebron and Liverpool.<\/p>\n<p>Another good example is the adidas\u00b4 mini-documentary made to celebrate Derick Rose\u00b4s return to the courts, after a long lasting injury. Sadly, after the documentary launch, the Chicago Bulls player got injured again, but, anyway, adidas showed how to support its stars:<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/Xt6at8wCkbw?feature=player_embedded\" width=\"640\" height=\"360\" frameborder=\"0\"><\/iframe><\/p>\n<p>Doing this kind of thing demands attention to the athletes\u00b4 career steps. Thinking about Nike and adidas, we have to consider hundreds of them.<\/p>\n<p>On the other side we will find brands that sponsor few athletes, sometimes one or two, and most of the time don\u00b4t know how to activate them to amplify their campaigns.<\/p>\n<p>Sports brands are usually vanguard in using sports and athletes in advertising and marketing strategy, but the truth is that these examples open a clear path to any kind of company. In times of a more humanized advertising, an athletes\u00b4 journey can be a good call!<\/p>\n<p>picture via\u00a0<a href=\"http:\/\/undergroundsoles.com\/2012\/04\/nike-lebron-9-low-liverpool\/\">UGSoles<\/a><\/p>\n<p>news via\u00a0<a href=\"http:\/\/www.maquinadoesporte.com.br\/i\/noticias\/marketing\/26\/26853\/Nike-lanca-%E2%80%9Cversao-Liverpool%E2%80%9D-de-tenis-de-LeBron\/index.php\">M\u00e1quina do Esporte<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The NBA and Dream Team star Lebron James recently bought shares of the group which controls Liverpool, the English football team. Lebron has a contract with Nike, including a sneakers collection endorsed by him. A new model based on the team, with the same colours and a dragon (very close to the one in the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>[et_pb_section fb_built=\"1\" _builder_version=\"4.16\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.16\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text _builder_version=\"4.16\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" global_colors_info=\"{}\"]The NBA and Dream Team star Lebron James recently bought shares of the group which controls Liverpool, the English football team.<\/p><p>Lebron has a contract with Nike, including a sneakers collection endorsed by him. A new model based on the team, with the same colours and a dragon (very close to the one in the team badge), has just been released. Check it out:<\/p><p><a href=\"http:\/\/www.ativaesporte.com\/uncategorized\/sports-marketing-is-in-details\/attachment\/nike-lebron-9-low-liverpool-01\/\" rel=\"attachment wp-att-552\"><img class=\"alignnone size-full wp-image-552\" title=\"nike-lebron-9-low-liverpool-01\" src=\"http:\/\/www.ativaesporte.com\/wp-content\/uploads\/2012\/10\/nike-lebron-9-low-liverpool-01.jpg\" alt=\"\" width=\"600\" height=\"437\" \/><\/a><\/p><p>The link between the shoe and the club is very clear, but Nike does not confirm it. Actually, Nike can\u00b4t do it, and the main reason is that Liverpool is sponsored by Warrior, and until recently was sponsored by adidas. And there it goes the first question: why would a brand like Nike bring something that is owned by a competitor?<\/p><p>The answer is simple, and this post is obviously not about a new sneaker model, but about a sophisticated logic that is being adopted by sports companies.<\/p><p>Nike and adidas are both trying to explore its sponsored stars\u00b4 stories. A more organic monitoring of their lives take place of old standard advertising process. Brands which support athletes should celebrate their victories, overcoming episodes and personal interests, like Lebron and Liverpool.<\/p><p>Another good example is the adidas\u00b4 mini-documentary made to celebrate Derick Rose\u00b4s return to the courts, after a long lasting injury. Sadly, after the documentary launch, the Chicago Bulls player got injured again, but, anyway, adidas showed how to support its stars:<\/p><p><iframe src=\"http:\/\/www.youtube.com\/embed\/Xt6at8wCkbw?feature=player_embedded\" width=\"640\" height=\"360\" frameborder=\"0\"><\/iframe><\/p><p>Doing this kind of thing demands attention to the athletes\u00b4 career steps. Thinking about Nike and adidas, we have to consider hundreds of them.<\/p><p>On the other side we will find brands that sponsor few athletes, sometimes one or two, and most of the time don\u00b4t know how to activate them to amplify their campaigns.<\/p><p>Sports brands are usually vanguard in using sports and athletes in advertising and marketing strategy, but the truth is that these examples open a clear path to any kind of company. In times of a more humanized advertising, an athletes\u00b4 journey can be a good call!<\/p><p>picture via\u00a0<a href=\"http:\/\/undergroundsoles.com\/2012\/04\/nike-lebron-9-low-liverpool\/\">UGSoles<\/a><\/p><p>news via\u00a0<a href=\"http:\/\/www.maquinadoesporte.com.br\/i\/noticias\/marketing\/26\/26853\/Nike-lanca-%E2%80%9Cversao-Liverpool%E2%80%9D-de-tenis-de-LeBron\/index.php\">M\u00e1quina do Esporte<\/a><br \/>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[3343],"tags":[],"class_list":["post-494","post","type-post","status-publish","format-standard","hentry","category-ingles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sports marketing is in the details - Ativa Esporte<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/robertoveiga.com.br\/aaaaa\/en\/sports-marketing-is-in-details\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sports marketing is in the details - Ativa Esporte\" \/>\n<meta property=\"og:description\" content=\"The NBA and Dream Team star Lebron James recently bought shares of the group which controls Liverpool, the English football team. Lebron has a contract with Nike, including a sneakers collection endorsed by him. 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