{"id":50,"date":"2010-02-09T20:19:00","date_gmt":"2010-02-09T20:19:00","guid":{"rendered":"http:\/\/www.ativaesporte.com\/?p=53"},"modified":"2024-06-26T10:15:37","modified_gmt":"2024-06-26T10:15:37","slug":"coke-and-the-fifa-world-cup-tour","status":"publish","type":"post","link":"https:\/\/robertoveiga.com.br\/aaaaa\/en\/coke-and-the-fifa-world-cup-tour\/","title":{"rendered":"Coke and The FIFA World Cup Tour \u2013 And that\u2019s real brand experience"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]After posting about <a href=\"http:\/\/www.ativaesporte.com\/2010\/01\/coke-and-fifa-world-cup-tour-taking.html\">Coke brilliant use of its FIFA World Cup Tour sponsorship<\/a>, I had to go to the event. Some of the readers of the blog had already told me, and believe me, it is worth it, indeed worth it.<\/p>\n<p align=\"center\"><a href=\"http:\/\/4.bp.blogspot.com\/_HbHWMVgJv2M\/S3HDpRjDqjI\/AAAAAAAAAWU\/owrCR74K1Fs\/s1600-h\/Post+50+-+Coke+seats.jpg\"><img decoding=\"async\" id=\"BLOGGER_PHOTO_ID_5436341339065395762\" style=\"width: 240px; height: 320px; cursor: hand;\" src=\"http:\/\/4.bp.blogspot.com\/_HbHWMVgJv2M\/S3HDpRjDqjI\/AAAAAAAAAWU\/owrCR74K1Fs\/s320\/Post+50+-+Coke+seats.jpg\" alt=\"\" border=\"0\" \/><\/a><\/p>\n<p>The brand is present throughout the experience, from the walls to the furniture, which uses disposable plastic bottles (above). The best contact point with Coke, surely, is the history of the World Cup room. Apart from the balls, newspapers\u2019 front pages, and Pel\u00e9 images, it is decorated with wallpapers and has its temperature controlled and smells like the soft drink, giving the feeling of being inside a bottle of the product (below). That is, the product is present without disturbing the public. Genius!<\/p>\n<p align=\"center\"><a href=\"http:\/\/4.bp.blogspot.com\/_HbHWMVgJv2M\/S3HDppMCPCI\/AAAAAAAAAWc\/XI0FnD99QOA\/s1600-h\/Post+50+-+Coke+wall.jpg\"><img decoding=\"async\" id=\"BLOGGER_PHOTO_ID_5436341345411284002\" style=\"width: 240px; height: 320px; cursor: hand;\" src=\"http:\/\/4.bp.blogspot.com\/_HbHWMVgJv2M\/S3HDppMCPCI\/AAAAAAAAAWc\/XI0FnD99QOA\/s320\/Post+50+-+Coke+wall.jpg\" alt=\"\" border=\"0\" \/><\/a><\/p>\n<p>People have the chance to play, watch a 3D video, learn about South Africa and the World Cup, drink Coke and, finally, they are next to the host, taking home a picture as a final gift from the brand. The brand, of course, is there.<\/p>\n<p align=\"center\"><a href=\"http:\/\/4.bp.blogspot.com\/_HbHWMVgJv2M\/S3HDp2ZFVvI\/AAAAAAAAAWk\/Hgq-Wrnnymk\/s1600-h\/Post+50+-+Coke+FIFA+World+Cup+Picture.jpg\"><img decoding=\"async\" id=\"BLOGGER_PHOTO_ID_5436341348955674354\" style=\"width: 320px; height: 240px; cursor: hand;\" src=\"http:\/\/4.bp.blogspot.com\/_HbHWMVgJv2M\/S3HDp2ZFVvI\/AAAAAAAAAWk\/Hgq-Wrnnymk\/s320\/Post+50+-+Coke+FIFA+World+Cup+Picture.jpg\" alt=\"\" border=\"0\" \/><\/a><\/p>\n<p>For Brazilians, the downside is the absence of the uniform of the national team, sponsored by Nike, a fierce competitor of adidas, FIFA partner.<\/p>\n<p>Sports marketing, activation, Coca-Cola, World Cup, FIFA, sponsorship<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After posting about Coke brilliant use of its FIFA World Cup Tour sponsorship, I had to go to the event. Some of the readers of the blog had already told me, and believe me, it is worth it, indeed worth it. The brand is present throughout the experience, from the walls to the furniture, which [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":170114,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>After posting about <a href=\"http:\/\/www.ativaesporte.com\/2010\/01\/coke-and-fifa-world-cup-tour-taking.html\">Coke brilliant use of its FIFA World Cup Tour sponsorship<\/a>, I had to go to the event. Some of the readers of the blog had already told me, and believe me, it is worth it, indeed worth it.<\/p><p align=\"center\"><a href=\"http:\/\/4.bp.blogspot.com\/_HbHWMVgJv2M\/S3HDpRjDqjI\/AAAAAAAAAWU\/owrCR74K1Fs\/s1600-h\/Post+50+-+Coke+seats.jpg\"><img id=\"BLOGGER_PHOTO_ID_5436341339065395762\" style=\"width: 240px; height: 320px; cursor: hand;\" src=\"http:\/\/4.bp.blogspot.com\/_HbHWMVgJv2M\/S3HDpRjDqjI\/AAAAAAAAAWU\/owrCR74K1Fs\/s320\/Post+50+-+Coke+seats.jpg\" alt=\"\" border=\"0\" \/><\/a><\/p><p>The brand is present throughout the experience, from the walls to the furniture, which uses disposable plastic bottles (above). The best contact point with Coke, surely, is the history of the World Cup room. Apart from the balls, newspapers\u2019 front pages, and Pel\u00e9 images, it is decorated with wallpapers and has its temperature controlled and smells like the soft drink, giving the feeling of being inside a bottle of the product (below). That is, the product is present without disturbing the public. Genius!<\/p><p align=\"center\"><a href=\"http:\/\/4.bp.blogspot.com\/_HbHWMVgJv2M\/S3HDppMCPCI\/AAAAAAAAAWc\/XI0FnD99QOA\/s1600-h\/Post+50+-+Coke+wall.jpg\"><img id=\"BLOGGER_PHOTO_ID_5436341345411284002\" style=\"width: 240px; height: 320px; cursor: hand;\" src=\"http:\/\/4.bp.blogspot.com\/_HbHWMVgJv2M\/S3HDppMCPCI\/AAAAAAAAAWc\/XI0FnD99QOA\/s320\/Post+50+-+Coke+wall.jpg\" alt=\"\" border=\"0\" \/><\/a><\/p><p>People have the chance to play, watch a 3D video, learn about South Africa and the World Cup, drink Coke and, finally, they are next to the host, taking home a picture as a final gift from the brand. The brand, of course, is there.<\/p><p align=\"center\"><a href=\"http:\/\/4.bp.blogspot.com\/_HbHWMVgJv2M\/S3HDp2ZFVvI\/AAAAAAAAAWk\/Hgq-Wrnnymk\/s1600-h\/Post+50+-+Coke+FIFA+World+Cup+Picture.jpg\"><img id=\"BLOGGER_PHOTO_ID_5436341348955674354\" style=\"width: 320px; height: 240px; cursor: hand;\" src=\"http:\/\/4.bp.blogspot.com\/_HbHWMVgJv2M\/S3HDp2ZFVvI\/AAAAAAAAAWk\/Hgq-Wrnnymk\/s320\/Post+50+-+Coke+FIFA+World+Cup+Picture.jpg\" alt=\"\" border=\"0\" \/><\/a><\/p><p>For Brazilians, the downside is the absence of the uniform of the national team, sponsored by Nike, a fierce competitor of adidas, FIFA partner.<\/p><p>Sports marketing, activation, Coca-Cola, World Cup, FIFA, sponsorship<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[3343],"tags":[],"class_list":["post-50","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ingles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coke and The FIFA World Cup Tour \u2013 And that\u2019s real brand experience - Ativa Esporte<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/robertoveiga.com.br\/aaaaa\/en\/coke-and-the-fifa-world-cup-tour\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coke and The FIFA World Cup Tour \u2013 And that\u2019s real brand experience - Ativa Esporte\" \/>\n<meta property=\"og:description\" content=\"After posting about Coke brilliant use of its FIFA World Cup Tour sponsorship, I had to go to the event. 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