{"id":51,"date":"2010-03-11T16:22:00","date_gmt":"2010-03-11T16:22:00","guid":{"rendered":"http:\/\/www.ativaesporte.com\/?p=54"},"modified":"2024-06-26T10:15:37","modified_gmt":"2024-06-26T10:15:37","slug":"mcdonalds-and-the-fifa-world-cup","status":"publish","type":"post","link":"https:\/\/robertoveiga.com.br\/aaaaa\/en\/mcdonalds-and-the-fifa-world-cup\/","title":{"rendered":"McDonalds and the FIFA World Cup \u2013 That\u2019s really priceless"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]McDonald\u2019s sponsors the FIFA World Cup for quite a long time and always use one of my favourite activations, since it is a brilliant tool to boost Sales: the Flavour World Cup, with thematic sandwiches of each of the countries taking part on the tournament (watch, below, the 2006 video).<\/p>\n<div align=\"center\"><object width=\"320\" height=\"265\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/1nvzevq1jvg&amp;hl=en_US&amp;fs=1&amp;\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed width=\"320\" height=\"265\" type=\"application\/x-shockwave-flash\" src=\"http:\/\/www.youtube.com\/v\/1nvzevq1jvg&amp;hl=en_US&amp;fs=1&amp;\" allowfullscreen=\"allowfullscreen\" allowscriptaccess=\"always\" allowfullscreen=\"allowfullscreen\" \/><\/object><\/div>\n<p>In this year\u2019s World Cup, the company has added one more promotion to its activation of the biggest sport event in the world. McDonald\u2019s will take five children to South Africa with the Brazilian national team, an indescribable experience! The TV ad is very cool, with the idea oof entering a shop X entering the pitch (below).<\/p>\n<div align=\"center\"><object width=\"320\" height=\"265\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/V8vlDzQyVSM&amp;hl=en_US&amp;fs=1&amp;\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed width=\"320\" height=\"265\" type=\"application\/x-shockwave-flash\" src=\"http:\/\/www.youtube.com\/v\/V8vlDzQyVSM&amp;hl=en_US&amp;fs=1&amp;\" allowfullscreen=\"allowfullscreen\" allowscriptaccess=\"always\" allowfullscreen=\"allowfullscreen\" \/><\/object><\/div>\n<p>To take part, you have to send a video, photo, drawing, etc., to the <a href=\"http:\/\/www.sonhodecraque.com.br\/\">website<\/a> about the theme \u201cI\u2019m going to the FIFA World Cup in South Africa with Brazil\u201d e hope to be the most voted. What about the other participating countries, have they done the same? Anyone can post here other examples?<\/p>\n<p>Sports marketing, activation, McDonald\u2019s, World Cup, FIFA, sponsorship<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>McDonald\u2019s sponsors the FIFA World Cup for quite a long time and always use one of my favourite activations, since it is a brilliant tool to boost Sales: the Flavour World Cup, with thematic sandwiches of each of the countries taking part on the tournament (watch, below, the 2006 video). In this year\u2019s World Cup, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>McDonald\u2019s sponsors the FIFA World Cup for quite a long time and always use one of my favourite activations, since it is a brilliant tool to boost Sales: the Flavour World Cup, with thematic sandwiches of each of the countries taking part on the tournament (watch, below, the 2006 video).<\/p><div align=\"center\"><object width=\"320\" height=\"265\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/1nvzevq1jvg&hl=en_US&fs=1&\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed width=\"320\" height=\"265\" type=\"application\/x-shockwave-flash\" src=\"http:\/\/www.youtube.com\/v\/1nvzevq1jvg&hl=en_US&fs=1&\" allowfullscreen=\"allowfullscreen\" allowscriptaccess=\"always\" allowfullscreen=\"allowfullscreen\" \/><\/object><\/div><p>In this year\u2019s World Cup, the company has added one more promotion to its activation of the biggest sport event in the world. McDonald\u2019s will take five children to South Africa with the Brazilian national team, an indescribable experience! The TV ad is very cool, with the idea oof entering a shop X entering the pitch (below).<\/p><div align=\"center\"><object width=\"320\" height=\"265\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/V8vlDzQyVSM&hl=en_US&fs=1&\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed width=\"320\" height=\"265\" type=\"application\/x-shockwave-flash\" src=\"http:\/\/www.youtube.com\/v\/V8vlDzQyVSM&hl=en_US&fs=1&\" allowfullscreen=\"allowfullscreen\" allowscriptaccess=\"always\" allowfullscreen=\"allowfullscreen\" \/><\/object><\/div><p>To take part, you have to send a video, photo, drawing, etc., to the <a href=\"http:\/\/www.sonhodecraque.com.br\/\">website<\/a> about the theme \u201cI\u2019m going to the FIFA World Cup in South Africa with Brazil\u201d e hope to be the most voted. What about the other participating countries, have they done the same? Anyone can post here other examples?<\/p><p>Sports marketing, activation, McDonald\u2019s, World Cup, FIFA, sponsorship<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[3343],"tags":[],"class_list":["post-51","post","type-post","status-publish","format-standard","hentry","category-ingles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>McDonalds and the FIFA World Cup \u2013 That\u2019s really priceless - Ativa Esporte<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/robertoveiga.com.br\/aaaaa\/en\/mcdonalds-and-the-fifa-world-cup\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McDonalds and the FIFA World Cup \u2013 That\u2019s really priceless - Ativa Esporte\" \/>\n<meta property=\"og:description\" content=\"McDonald\u2019s sponsors the FIFA World Cup for quite a long time and always use one of my favourite activations, since it is a brilliant tool to boost Sales: the Flavour World Cup, with thematic sandwiches of each of the countries taking part on the tournament (watch, below, the 2006 video). In this year\u2019s World Cup, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/robertoveiga.com.br\/aaaaa\/en\/mcdonalds-and-the-fifa-world-cup\/\" \/>\n<meta property=\"og:site_name\" content=\"Ativa Esporte\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ativaesporte\" \/>\n<meta property=\"article:published_time\" content=\"2010-03-11T16:22:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-26T10:15:37+00:00\" \/>\n<meta name=\"author\" content=\"guiguimaraes\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ativaesporte\" \/>\n<meta name=\"twitter:site\" content=\"@ativaesporte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"guiguimaraes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/robertoveiga.com.br\\\/aaaaa\\\/en\\\/mcdonalds-and-the-fifa-world-cup\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/robertoveiga.com.br\\\/aaaaa\\\/en\\\/mcdonalds-and-the-fifa-world-cup\\\/\"},\"author\":{\"name\":\"guiguimaraes\",\"@id\":\"https:\\\/\\\/robertoveiga.com.br\\\/aaaaa\\\/#\\\/schema\\\/person\\\/be18e87577a425c7896b6161badaea6b\"},\"headline\":\"McDonalds and the FIFA World Cup \u2013 That\u2019s really priceless\",\"datePublished\":\"2010-03-11T16:22:00+00:00\",\"dateModified\":\"2024-06-26T10:15:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/robertoveiga.com.br\\\/aaaaa\\\/en\\\/mcdonalds-and-the-fifa-world-cup\\\/\"},\"wordCount\":255,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/robertoveiga.com.br\\\/aaaaa\\\/#organization\"},\"articleSection\":[\"Ingl\u00eas\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/robertoveiga.com.br\\\/aaaaa\\\/en\\\/mcdonalds-and-the-fifa-world-cup\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/robertoveiga.com.br\\\/aaaaa\\\/en\\\/mcdonalds-and-the-fifa-world-cup\\\/\",\"url\":\"https:\\\/\\\/robertoveiga.com.br\\\/aaaaa\\\/en\\\/mcdonalds-and-the-fifa-world-cup\\\/\",\"name\":\"McDonalds and the FIFA World Cup \u2013 That\u2019s really priceless - 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