{"id":516,"date":"2012-12-19T14:19:25","date_gmt":"2012-12-19T14:19:25","guid":{"rendered":"http:\/\/www.ativaesporte.com\/?p=575"},"modified":"2024-06-26T08:31:13","modified_gmt":"2024-06-26T08:31:13","slug":"mascots-wasted-potential","status":"publish","type":"post","link":"https:\/\/robertoveiga.com.br\/aaaaa\/en\/mascots-wasted-potential\/","title":{"rendered":"Mascots, wasted potential"},"content":{"rendered":"

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This picture was taken earlier this year, at the Mascots Race, an event organized by the English Championship, Division 1 and Division 2.<\/p>\n

This event takes place annually and is part of a calendar to promote their social cause, which this year is prostate cancer.\u00a0The 2012 winner, by the way, was Yorkie Lion, from York City.<\/p>\n

More than a nice promotion (it\u00b4s impossible to disagree that the mascots in the picture are really cute), it shows how lower tier clubs can articulate around their properties. Together, their appeal increases quite a lot.<\/p>\n

In Brazil, Esporte Espetacular, Globo\u00b4s main sports show, aired a \u201cMascots\u00b4 Olympics\u201d, with the main Brazilian clubs, in 2010.<\/p>\n