{"id":52,"date":"2010-03-19T20:15:00","date_gmt":"2010-03-19T20:15:00","guid":{"rendered":"http:\/\/www.ativaesporte.com\/?p=55"},"modified":"2024-06-26T10:15:37","modified_gmt":"2024-06-26T10:15:37","slug":"hershey","status":"publish","type":"post","link":"https:\/\/robertoveiga.com.br\/aaaaa\/en\/hershey\/","title":{"rendered":"Hershey and the NHL \u2013 Celebrating the moment"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]Hershey, the chocolate brand, has agreed a sponsorship deal with NHL and found an unique to celebrate the agreement.<\/p>\n<div align=\"center\"><a href=\"http:\/\/3.bp.blogspot.com\/_HbHWMVgJv2M\/S6Pb4E7JAxI\/AAAAAAAAAXM\/0-qTr5D9lO0\/s1600-h\/Post+52+-+Chocolate+Stanley+Cup.jpg\"><img decoding=\"async\" id=\"BLOGGER_PHOTO_ID_5450441730489385746\" style=\"width: 320px; height: 214px; cursor: hand;\" src=\"http:\/\/3.bp.blogspot.com\/_HbHWMVgJv2M\/S6Pb4E7JAxI\/AAAAAAAAAXM\/0-qTr5D9lO0\/s320\/Post+52+-+Chocolate+Stanley+Cup.jpg\" alt=\"\" border=\"0\" \/><\/a><\/div>\n<p>The company ordered a real size chocolate replica of the Stanley Cup, the trophy awarded to the season champions (above). Watch below the making of the piece, which took 12 hours and more than 150 pounds of chocolate.<\/p>\n<div align=\"center\"><object width=\"480\" height=\"295\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/mDxBC44yguE&amp;hl=en_US&amp;fs=1&amp;\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed width=\"480\" height=\"295\" type=\"application\/x-shockwave-flash\" src=\"http:\/\/www.youtube.com\/v\/mDxBC44yguE&amp;hl=en_US&amp;fs=1&amp;\" allowfullscreen=\"allowfullscreen\" allowscriptaccess=\"always\" allowfullscreen=\"allowfullscreen\" \/><\/object><\/div>\n<div align=\"center\"><\/div>\n<div align=\"left\">Following the agreement, the company will launch a campaign to take consumers to the Bridgestone NHL Winter Classic, which takes place on a baseball stadium. However, I\u2019d really like to see the brand launch products related to the partnership (anyone sad a chocolate puck?). What about you, what would you suggest as activation for the company?<\/div>\n<p>Sports marketing, activation, sponsorship, Hershey, NHL, Stanley Cup, Chocolate<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hershey, the chocolate brand, has agreed a sponsorship deal with NHL and found an unique to celebrate the agreement. The company ordered a real size chocolate replica of the Stanley Cup, the trophy awarded to the season champions (above). Watch below the making of the piece, which took 12 hours and more than 150 pounds [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":170103,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>Hershey, the chocolate brand, has agreed a sponsorship deal with NHL and found an unique to celebrate the agreement.<\/p><div align=\"center\"><a href=\"http:\/\/3.bp.blogspot.com\/_HbHWMVgJv2M\/S6Pb4E7JAxI\/AAAAAAAAAXM\/0-qTr5D9lO0\/s1600-h\/Post+52+-+Chocolate+Stanley+Cup.jpg\"><img id=\"BLOGGER_PHOTO_ID_5450441730489385746\" style=\"width: 320px; height: 214px; cursor: hand;\" src=\"http:\/\/3.bp.blogspot.com\/_HbHWMVgJv2M\/S6Pb4E7JAxI\/AAAAAAAAAXM\/0-qTr5D9lO0\/s320\/Post+52+-+Chocolate+Stanley+Cup.jpg\" alt=\"\" border=\"0\" \/><\/a><\/div><p>The company ordered a real size chocolate replica of the Stanley Cup, the trophy awarded to the season champions (above). Watch below the making of the piece, which took 12 hours and more than 150 pounds of chocolate.<\/p><div align=\"center\"><object width=\"480\" height=\"295\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/mDxBC44yguE&hl=en_US&fs=1&\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed width=\"480\" height=\"295\" type=\"application\/x-shockwave-flash\" src=\"http:\/\/www.youtube.com\/v\/mDxBC44yguE&hl=en_US&fs=1&\" allowfullscreen=\"allowfullscreen\" allowscriptaccess=\"always\" allowfullscreen=\"allowfullscreen\" \/><\/object><\/div><div align=\"center\">\u00a0<\/div><div align=\"left\">Following the agreement, the company will launch a campaign to take consumers to the Bridgestone NHL Winter Classic, which takes place on a baseball stadium. However, I\u2019d really like to see the brand launch products related to the partnership (anyone sad a chocolate puck?). What about you, what would you suggest as activation for the company?<\/div><p>Sports marketing, activation, sponsorship, Hershey, NHL, Stanley Cup, Chocolate<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[3343],"tags":[],"class_list":["post-52","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ingles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hershey and the NHL \u2013 Celebrating the moment - Ativa Esporte<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/robertoveiga.com.br\/aaaaa\/en\/hershey\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hershey and the NHL \u2013 Celebrating the moment - Ativa Esporte\" \/>\n<meta property=\"og:description\" content=\"Hershey, the chocolate brand, has agreed a sponsorship deal with NHL and found an unique to celebrate the agreement. 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