{"id":525,"date":"2012-12-19T21:22:39","date_gmt":"2012-12-19T21:22:39","guid":{"rendered":"http:\/\/www.ativaesporte.com\/?p=584"},"modified":"2024-06-26T08:30:49","modified_gmt":"2024-06-26T08:30:49","slug":"the-top-5-brazilian-sports-marketing-campaigns-of-2012","status":"publish","type":"post","link":"https:\/\/robertoveiga.com.br\/aaaaa\/en\/the-top-5-brazilian-sports-marketing-campaigns-of-2012\/","title":{"rendered":"The Top 5 Brazilian Sports Marketing Campaigns Of 2012"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<strong>This content was originally posted as our constribution to\u00a0Synergy Sponsorship\u00b4s blog. You can find the original link <a href=\"http:\/\/www.synergy-sponsorship.com\/blog\/20121218\/the-top-5-brazilian-sports-marketing-campaigns-of-2012\/\">here<\/a>. Find out more about our partnership with Synergy <a href=\"http:\/\/www.ativaesporte.com\/synergy-sponsorship\/\">here<\/a>.<\/strong><\/p>\n<p>2012\u00a0was a landmark year\u00a0for\u00a0sports marketing in Brazil.\u00a0London 2012\u00a0handed the Olympic and Paralympic baton to\u00a0<a href=\"http:\/\/rio2016.com\/en\" target=\"_blank\" rel=\"noopener\">Rio 2016<\/a>,\u00a0<a href=\"http:\/\/www.corinthians.com.br\/site\/capa\/\" target=\"_blank\" rel=\"noopener\">Corinthians<\/a>\u00a0won\u00a0the\u00a0<a href=\"http:\/\/globoesporte.globo.com\/futebol\/libertadores\/#\/classificacao-e-jogos\" target=\"_blank\" rel=\"noopener\">Copa Libertadores<\/a>\u00a0and the\u00a0<a href=\"http:\/\/www.fifa.com\/clubworldcup\/index.html\" target=\"_blank\" rel=\"noopener\">FIFA Club World Cup<\/a>, and with the\u00a0<a href=\"http:\/\/www.fifa.com\/worldcup\/index.html\" target=\"_blank\" rel=\"noopener\">2014 FIFA World Cup<\/a>\u00a0now less than 2 years away,\u00a0it\u2019s really starting to feel like Brazil is the sports marketing capital of the world.<\/p>\n<p>To mark the end of the year and give you a taste of the best of Brazilian sports marketing,\u00a0we\u2019ve put together\u00a0our five favourite campaigns of 2012. As Brazilians, we make no apologies for the fact that they\u2019re all football!<\/p>\n<p><strong>PENALTY + VIT\u00d3RIA<\/strong><\/p>\n<p><a href=\"http:\/\/www.ecvitoria.com.br\/\" target=\"_blank\" rel=\"noopener\">Vit\u00f3ria<\/a>, one of north-east\u00a0Brazil\u2019s main clubs,\u00a0has a traditional jersey, striped in red and black. Nowadays, it is manufactured by\u00a0<a href=\"http:\/\/www.penalty.com.br\/en\/history.aspx#\" target=\"_blank\" rel=\"noopener\">Penalty<\/a>, the\u00a0Brazilian sports brand.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.ativaesporte.com\/?attachment_id=832\" rel=\"attachment wp-att-832\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-832 aligncenter\" title=\"post1\" src=\"http:\/\/www.wordpress-1154322-4582053.cloudwaysapps.com\/wp-content\/uploads\/2012\/12\/post1.jpg\" alt=\"\" width=\"448\" height=\"237\" \/><\/a><\/p>\n<p>Penalty embraced Vit\u00f3ria fans\u2019 motto \u201cMy blood is red and black\u201d to create a social campaign. In order to increase blood donation among the fans, they turned the red stripes white and Vit\u00f3ria fans were incentivized to donate blood\u00a0in specific locations to give the red back to the jersey. Every match the team jersey got one red stripe back.<\/p>\n<p>In the end, the team shirt was back to normal.<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/qYE_l0ju-ss?feature=player_detailpage\" width=\"640\" height=\"360\" frameborder=\"0\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><strong>GUARAN\u00c1 ANTARCTICA + THE BRAZILIAN FOOTBALL TEAM<\/strong><\/p>\n<p>This year the Facebook page of\u00a0<a href=\"http:\/\/www.guaranaantarctica.com.br\/default.aspx\" target=\"_blank\" rel=\"noopener\">Guaran\u00e1 Antarctica<\/a>, the\u00a0Brazilian\u00a0soft drink made from Amazonian fruit, reached 5 million followers, equal to the population of many countries. To celebrate this, Guaran\u00e1 Antarctica created a special activation of the Brazilian national football team.<\/p>\n<p>Mano Menezes, the Brazilian coach at the time, invited young people to sublit\u00a0a 1-minute video showing why they should play for the Guaran\u00e1 Team. He then selected 12 players who played against Costa Rica\u2019s U-20 team. Why Costa Rica? Because the country is the same size as Guaran\u00e1\u2019s fanpage.<\/p>\n<p>The activation generated a lot of buzz \u2013 and the Guaran\u00e1 Team won the match!<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/4AY7Mc43T-E?feature=player_detailpage\" width=\"640\" height=\"360\" frameborder=\"0\"><\/iframe><\/p>\n<p><strong>BRAHMA + COPA DO MUNDO 2014<\/strong><\/p>\n<p>Brazilians always dreamed about hosting a second World Cup, but, when it happened, the dream suddenly turned into a nightmare in Brazilians\u2019 public consciousness. Since the announcement, people have been saying:\u00a0<em>\u201cImagina na Copa\u2026\u201d<\/em>\u00a0(\u201c<em>Think of it during the World Cup<\/em>\u201d) in a sarcastic way, meaning that the usual problems will be amplified during the event.<\/p>\n<p><a href=\"http:\/\/www.brahma.com.br\/\" target=\"_blank\" rel=\"noopener\">Brahma<\/a>, the number two Brazilian beer by market share and one of InBev\u2019s international brands, embraced the cause against the pessimism with a campaign that showed a more positive point of view about the 2014 World Cup.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.ativaesporte.com\/?attachment_id=834\" rel=\"attachment wp-att-834\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-834 aligncenter\" title=\"post3\" src=\"http:\/\/www.wordpress-1154322-4582053.cloudwaysapps.com\/wp-content\/uploads\/2012\/12\/post3.jpg\" alt=\"\" width=\"371\" height=\"516\" \/><\/a><\/p>\n<p>In summary, the video below says that Brazil 2014 will be the biggest party ever, and that joy and happiness will triumph over pessimism and problems.<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/0sRXCwvehrw?feature=player_detailpage\" width=\"640\" height=\"360\" frameborder=\"0\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><strong>VOLKSWAGEN + BEBETO<\/strong><\/p>\n<p>Brazilian striker Bebeto created a unique and famous goal celebration at the World Cup 1994 to commemorate his son\u2019s birth. If you didn\u2019t see it at the time, you\u2019ve definitely seen someone copying him since.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.ativaesporte.com\/?attachment_id=837\" rel=\"attachment wp-att-837\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-837 aligncenter\" title=\"post4\" src=\"http:\/\/www.wordpress-1154322-4582053.cloudwaysapps.com\/wp-content\/uploads\/2012\/12\/post41-629x416.jpg\" alt=\"\" width=\"440\" height=\"291\" \/><\/a><\/p>\n<p>This year, 18 years later, Volkswagen brought Bebeto and his son, Mattheus, back to promote the best-selling car in Brazil, the VW Gol (\u2018Goal\u2019 in Portuguese). In 1994, Bebeto scored an important goal for Brazil, and now, he gives his son a \u2018Gol\u2019\u00a0just as he turns 18, the age at which people are allowed to drive in the country.<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/yQCB-qE7QUc?feature=player_detailpage\" width=\"640\" height=\"360\" frameborder=\"0\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><strong>ZURICH SEGUROS<\/strong><\/p>\n<p>Imagine that you bought tickets to watch Man United v Man City. You are in the stadium waiting for the game when you see Arsenal and Chelsea players entering the pitch. WTF?! In other words, no one understands what is happening. Then the referee whistles and a message is shown to the fans:<\/p>\n<p><em>\u201cWe haven\u2019t invented insurance for calendar changes yet. But you can count on Zurich Insurance to take care of your properties, life and future.\u201d<\/em><\/p>\n<p>Crazy! But it really happened in a Brazilian football game between Palmeiras and Santos. Minutes before the game, S\u00e3o Paulo and Corinthians, two of their main rivals, entered the pitch.<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/9zU2lcwpzXs?feature=player_detailpage\" width=\"640\" height=\"360\" frameborder=\"0\"><\/iframe><\/p>\n<p><a href=\"http:\/\/www.ativaesporte.com\/?attachment_id=836\" rel=\"attachment wp-att-836\"><img loading=\"lazy\" decoding=\"async\" title=\"post5\" src=\"http:\/\/www.wordpress-1154322-4582053.cloudwaysapps.com\/wp-content\/uploads\/2012\/12\/post5-629x419.jpg\" alt=\"\" width=\"629\" height=\"419\" \/><\/a><br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This content was originally posted as our constribution to\u00a0Synergy Sponsorship\u00b4s blog. You can find the original link here. Find out more about our partnership with Synergy here. 2012\u00a0was a landmark year\u00a0for\u00a0sports marketing in Brazil.\u00a0London 2012\u00a0handed the Olympic and Paralympic baton to\u00a0Rio 2016,\u00a0Corinthians\u00a0won\u00a0the\u00a0Copa Libertadores\u00a0and the\u00a0FIFA Club World Cup, and with the\u00a02014 FIFA World Cup\u00a0now less than [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":169875,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>[et_pb_section][et_pb_row][et_pb_column type=\"4_4\"][et_pb_text]<\/p><p><strong>This content was originally posted as our constribution to\u00a0Synergy Sponsorship\u00b4s blog. You can find the original link <a href=\"http:\/\/www.synergy-sponsorship.com\/blog\/20121218\/the-top-5-brazilian-sports-marketing-campaigns-of-2012\/\">here<\/a>. Find out more about our partnership with Synergy <a href=\"http:\/\/www.ativaesporte.com\/synergy-sponsorship\/\">here<\/a>.<\/strong><\/p><p>2012\u00a0was a landmark year\u00a0for\u00a0sports marketing in Brazil.\u00a0London 2012\u00a0handed the Olympic and Paralympic baton to\u00a0<a href=\"http:\/\/rio2016.com\/en\" target=\"_blank\" rel=\"noopener\">Rio 2016<\/a>,\u00a0<a href=\"http:\/\/www.corinthians.com.br\/site\/capa\/\" target=\"_blank\" rel=\"noopener\">Corinthians<\/a>\u00a0won\u00a0the\u00a0<a href=\"http:\/\/globoesporte.globo.com\/futebol\/libertadores\/#\/classificacao-e-jogos\" target=\"_blank\" rel=\"noopener\">Copa Libertadores<\/a>\u00a0and the\u00a0<a href=\"http:\/\/www.fifa.com\/clubworldcup\/index.html\" target=\"_blank\" rel=\"noopener\">FIFA Club World Cup<\/a>, and with the\u00a0<a href=\"http:\/\/www.fifa.com\/worldcup\/index.html\" target=\"_blank\" rel=\"noopener\">2014 FIFA World Cup<\/a>\u00a0now less than 2 years away,\u00a0it\u2019s really starting to feel like Brazil is the sports marketing capital of the world.<\/p><p>To mark the end of the year and give you a taste of the best of Brazilian sports marketing,\u00a0we\u2019ve put together\u00a0our five favourite campaigns of 2012. As Brazilians, we make no apologies for the fact that they\u2019re all football!<\/p><p><strong>PENALTY + VIT\u00d3RIA<\/strong><\/p><p><a href=\"http:\/\/www.ecvitoria.com.br\/\" target=\"_blank\" rel=\"noopener\">Vit\u00f3ria<\/a>, one of north-east\u00a0Brazil\u2019s main clubs,\u00a0has a traditional jersey, striped in red and black. Nowadays, it is manufactured by\u00a0<a href=\"http:\/\/www.penalty.com.br\/en\/history.aspx#\" target=\"_blank\" rel=\"noopener\">Penalty<\/a>, the\u00a0Brazilian sports brand.<\/p><p style=\"text-align: center;\"><a href=\"http:\/\/www.ativaesporte.com\/?attachment_id=832\" rel=\"attachment wp-att-832\"><img class=\" wp-image-832 aligncenter\" title=\"post1\" src=\"http:\/\/www.wordpress-1154322-4582053.cloudwaysapps.com\/wp-content\/uploads\/2012\/12\/post1.jpg\" alt=\"\" width=\"448\" height=\"237\" \/><\/a><\/p><p>Penalty embraced Vit\u00f3ria fans\u2019 motto \u201cMy blood is red and black\u201d to create a social campaign. In order to increase blood donation among the fans, they turned the red stripes white and Vit\u00f3ria fans were incentivized to donate blood\u00a0in specific locations to give the red back to the jersey. Every match the team jersey got one red stripe back.<\/p><p>In the end, the team shirt was back to normal.<\/p><p><iframe src=\"http:\/\/www.youtube.com\/embed\/qYE_l0ju-ss?feature=player_detailpage\" width=\"640\" height=\"360\" frameborder=\"0\"><\/iframe><\/p><p>\u00a0<\/p><p><strong>GUARAN\u00c1 ANTARCTICA + THE BRAZILIAN FOOTBALL TEAM<\/strong><\/p><p>This year the Facebook page of\u00a0<a href=\"http:\/\/www.guaranaantarctica.com.br\/default.aspx\" target=\"_blank\" rel=\"noopener\">Guaran\u00e1 Antarctica<\/a>, the\u00a0Brazilian\u00a0soft drink made from Amazonian fruit, reached 5 million followers, equal to the population of many countries. To celebrate this, Guaran\u00e1 Antarctica created a special activation of the Brazilian national football team.<\/p><p>Mano Menezes, the Brazilian coach at the time, invited young people to sublit\u00a0a 1-minute video showing why they should play for the Guaran\u00e1 Team. He then selected 12 players who played against Costa Rica\u2019s U-20 team. Why Costa Rica? Because the country is the same size as Guaran\u00e1\u2019s fanpage.<\/p><p>The activation generated a lot of buzz \u2013 and the Guaran\u00e1 Team won the match!<\/p><p><iframe src=\"http:\/\/www.youtube.com\/embed\/4AY7Mc43T-E?feature=player_detailpage\" width=\"640\" height=\"360\" frameborder=\"0\"><\/iframe><\/p><p><strong>BRAHMA + COPA DO MUNDO 2014<\/strong><\/p><p>Brazilians always dreamed about hosting a second World Cup, but, when it happened, the dream suddenly turned into a nightmare in Brazilians\u2019 public consciousness. Since the announcement, people have been saying:\u00a0<em>\u201cImagina na Copa\u2026\u201d<\/em>\u00a0(\u201c<em>Think of it during the World Cup<\/em>\u201d) in a sarcastic way, meaning that the usual problems will be amplified during the event.<\/p><p><a href=\"http:\/\/www.brahma.com.br\/\" target=\"_blank\" rel=\"noopener\">Brahma<\/a>, the number two Brazilian beer by market share and one of InBev\u2019s international brands, embraced the cause against the pessimism with a campaign that showed a more positive point of view about the 2014 World Cup.<\/p><p style=\"text-align: center;\"><a href=\"http:\/\/www.ativaesporte.com\/?attachment_id=834\" rel=\"attachment wp-att-834\"><img class=\" wp-image-834 aligncenter\" title=\"post3\" src=\"http:\/\/www.wordpress-1154322-4582053.cloudwaysapps.com\/wp-content\/uploads\/2012\/12\/post3.jpg\" alt=\"\" width=\"371\" height=\"516\" \/><\/a><\/p><p>In summary, the video below says that Brazil 2014 will be the biggest party ever, and that joy and happiness will triumph over pessimism and problems.<\/p><p><iframe src=\"http:\/\/www.youtube.com\/embed\/0sRXCwvehrw?feature=player_detailpage\" width=\"640\" height=\"360\" frameborder=\"0\"><\/iframe><\/p><p>\u00a0<\/p><p><strong>VOLKSWAGEN + BEBETO<\/strong><\/p><p>Brazilian striker Bebeto created a unique and famous goal celebration at the World Cup 1994 to commemorate his son\u2019s birth. If you didn\u2019t see it at the time, you\u2019ve definitely seen someone copying him since.<\/p><p style=\"text-align: center;\"><a href=\"http:\/\/www.ativaesporte.com\/?attachment_id=837\" rel=\"attachment wp-att-837\"><img class=\" wp-image-837 aligncenter\" title=\"post4\" src=\"http:\/\/www.wordpress-1154322-4582053.cloudwaysapps.com\/wp-content\/uploads\/2012\/12\/post41-629x416.jpg\" alt=\"\" width=\"440\" height=\"291\" \/><\/a><\/p><p>This year, 18 years later, Volkswagen brought Bebeto and his son, Mattheus, back to promote the best-selling car in Brazil, the VW Gol (\u2018Goal\u2019 in Portuguese). In 1994, Bebeto scored an important goal for Brazil, and now, he gives his son a \u2018Gol\u2019\u00a0just as he turns 18, the age at which people are allowed to drive in the country.<\/p><p><iframe src=\"http:\/\/www.youtube.com\/embed\/yQCB-qE7QUc?feature=player_detailpage\" width=\"640\" height=\"360\" frameborder=\"0\"><\/iframe><\/p><p>\u00a0<\/p><p><strong>ZURICH SEGUROS<\/strong><\/p><p>Imagine that you bought tickets to watch Man United v Man City. You are in the stadium waiting for the game when you see Arsenal and Chelsea players entering the pitch. WTF?! In other words, no one understands what is happening. Then the referee whistles and a message is shown to the fans:<\/p><p><em>\u201cWe haven\u2019t invented insurance for calendar changes yet. But you can count on Zurich Insurance to take care of your properties, life and future.\u201d<\/em><\/p><p>Crazy! But it really happened in a Brazilian football game between Palmeiras and Santos. Minutes before the game, S\u00e3o Paulo and Corinthians, two of their main rivals, entered the pitch.<\/p><p><iframe src=\"http:\/\/www.youtube.com\/embed\/9zU2lcwpzXs?feature=player_detailpage\" width=\"640\" height=\"360\" frameborder=\"0\"><\/iframe><\/p><p><a href=\"http:\/\/www.ativaesporte.com\/?attachment_id=836\" rel=\"attachment wp-att-836\"><img title=\"post5\" src=\"http:\/\/www.wordpress-1154322-4582053.cloudwaysapps.com\/wp-content\/uploads\/2012\/12\/post5-629x419.jpg\" alt=\"\" width=\"629\" height=\"419\" \/><\/a><\/p><p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[3343],"tags":[],"class_list":["post-525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ingles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Top 5 Brazilian Sports Marketing Campaigns Of 2012 - Ativa Esporte<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/robertoveiga.com.br\/aaaaa\/en\/the-top-5-brazilian-sports-marketing-campaigns-of-2012\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Top 5 Brazilian Sports Marketing Campaigns Of 2012 - Ativa Esporte\" \/>\n<meta property=\"og:description\" content=\"This content was originally posted as our constribution to\u00a0Synergy Sponsorship\u00b4s blog. You can find the original link here. Find out more about our partnership with Synergy here. 2012\u00a0was a landmark year\u00a0for\u00a0sports marketing in Brazil.\u00a0London 2012\u00a0handed the Olympic and Paralympic baton to\u00a0Rio 2016,\u00a0Corinthians\u00a0won\u00a0the\u00a0Copa Libertadores\u00a0and the\u00a0FIFA Club World Cup, and with the\u00a02014 FIFA World Cup\u00a0now less than [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/robertoveiga.com.br\/aaaaa\/en\/the-top-5-brazilian-sports-marketing-campaigns-of-2012\/\" \/>\n<meta property=\"og:site_name\" content=\"Ativa Esporte\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ativaesporte\" \/>\n<meta property=\"article:published_time\" content=\"2012-12-19T21:22:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-26T08:30:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/robertoveiga.com.br\/aaaaa\/wp-content\/uploads\/2012\/12\/camisas.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"424\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"guiguimaraes\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ativaesporte\" \/>\n<meta name=\"twitter:site\" content=\"@ativaesporte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"guiguimaraes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/robertoveiga.com.br\\\/aaaaa\\\/en\\\/the-top-5-brazilian-sports-marketing-campaigns-of-2012\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/robertoveiga.com.br\\\/aaaaa\\\/en\\\/the-top-5-brazilian-sports-marketing-campaigns-of-2012\\\/\"},\"author\":{\"name\":\"guiguimaraes\",\"@id\":\"https:\\\/\\\/robertoveiga.com.br\\\/aaaaa\\\/#\\\/schema\\\/person\\\/be18e87577a425c7896b6161badaea6b\"},\"headline\":\"The Top 5 Brazilian Sports Marketing Campaigns Of 2012\",\"datePublished\":\"2012-12-19T21:22:39+00:00\",\"dateModified\":\"2024-06-26T08:30:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/robertoveiga.com.br\\\/aaaaa\\\/en\\\/the-top-5-brazilian-sports-marketing-campaigns-of-2012\\\/\"},\"wordCount\":753,\"publisher\":{\"@id\":\"https:\\\/\\\/robertoveiga.com.br\\\/aaaaa\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/robertoveiga.com.br\\\/aaaaa\\\/en\\\/the-top-5-brazilian-sports-marketing-campaigns-of-2012\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/robertoveiga.com.br\\\/aaaaa\\\/wp-content\\\/uploads\\\/2012\\\/12\\\/camisas.png\",\"articleSection\":[\"Ingl\u00eas\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/robertoveiga.com.br\\\/aaaaa\\\/en\\\/the-top-5-brazilian-sports-marketing-campaigns-of-2012\\\/\",\"url\":\"https:\\\/\\\/robertoveiga.com.br\\\/aaaaa\\\/en\\\/the-top-5-brazilian-sports-marketing-campaigns-of-2012\\\/\",\"name\":\"The Top 5 Brazilian Sports Marketing Campaigns Of 2012 - 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