{"id":591,"date":"2013-06-11T23:42:54","date_gmt":"2013-06-11T23:42:54","guid":{"rendered":"http:\/\/www.ativaesporte.com\/?p=660"},"modified":"2024-06-26T08:27:44","modified_gmt":"2024-06-26T08:27:44","slug":"social-development-through-football-a-brazilian-perspective","status":"publish","type":"post","link":"https:\/\/robertoveiga.com.br\/aaaaa\/en\/social-development-through-football-a-brazilian-perspective\/","title":{"rendered":"Social development through football \u2013 a Brazilian perspective"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<strong>This content was originally posted as our contribution to\u00a0Synergy Sponsorship\u00b4s blog. You can find the original link\u00a0<a href=\"http:\/\/www.synergy-sponsorship.com\/blog\/20130520\/social-development-through-football-a-brazilian-perspective\/\">here<\/a>. Find out more about our partnership with Synergy\u00a0<a href=\"http:\/\/www.ativaesporte.com\/synergy-sponsorship\/\">here<\/a>.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><em>by Bruno Scartozzoni and\u00a0<\/em><em>Guilherme Guimar\u00e3es<\/em><\/p>\n<p>Inevitably, the international headlines about Brazil tend to focus on our remarkable social and economic development over the last twenty years, but there are many other things that one needs to understand about the country. Yes, Brazil is a great country, and it\u2019s getting better, but there are a lot of unsolved problems, especially in social development.<\/p>\n<p>This explains in part why the Brazilian sports industry has been able to create great campaigns using football, our main passion, as a way to make people aware of important causes.<\/p>\n<p>We referenced one of these brilliant ideas, \u2018My Blood Is Red And Black\u2019, in our\u00a0<a href=\"http:\/\/www.synergy-sponsorship.com\/blog\/20121218\/the-top-5-brazilian-sports-marketing-campaigns-of-2012\/\" target=\"_blank\" rel=\"noopener\">Top 5 Brazilian Sports Marketing Campaigns Of 2012<\/a>.\u00a0<a href=\"http:\/\/www.penalty.com.br\/en\/history.aspx#\" target=\"_blank\" rel=\"noopener\">Penalty<\/a>, the Brazilian sports brand, and\u00a0<a href=\"http:\/\/www.ecvitoria.com.br\/\" target=\"_blank\" rel=\"noopener\">Vit\u00f3ria<\/a>, the red and black football club from Bahia, replaced the red in the team\u2019s strip for white, and asked supporters to donate blood. Blood donation increased by 45% in the city and the red stripes returned. Very recently, Penalty won a\u00a0<a href=\"http:\/\/www.bizcommunity.com\/Article\/224\/12\/93003.html\" target=\"_blank\" rel=\"noopener\">New York Festivals International Advertising Award Grand Trophy<\/a>\u00a0for this brilliant activation.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/qYE_l0ju-ss?feature=player_embedded\" width=\"640\" height=\"360\" frameborder=\"0\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>This year WWF wanted to alert Brazilians to the fact that every four minutes an area equivalent to the size of a football pitch is deforested in the country. During the broadcast of a Brazilian women\u2019s national team match, the green grass started to turn brown. It took 4 minutes to transform the whole pitch in a \u2018deforested area\u2019 through special effects. In the end, a caption on screen explained everything to the audience, and WWF websites visits increased by 73%.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/4M2uLY8774o?feature=player_embedded\" width=\"640\" height=\"360\" frameborder=\"0\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>Another campaign we love is from our neighbours Paraguay. They too, have a lot of social issues. In particular, around 25% of Paraguayan children aged 4 or under are not registered \u2013 in other words, they don\u2019t have an official identity, which is a huge problem.\u00a0So, during a 2014 FIFA World Cup Qualifying match against Uruguay, in an agreement with UNICEF, the main local TV channels and radio stations broadcast the initial minutes without saying names. Each player was just a number. After some time the commentators explained what it was about. This campaign occurred during the presidential elections, and resulted in the two main candidates promising to address the matter.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/player.vimeo.com\/video\/65389926?title=0&amp;byline=0&amp;portrait=0&amp;color=ea2200\" width=\"400\" height=\"300\" frameborder=\"0\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>Brazil and Latin America have a huge potential to address social issues through sport. Clubs, athletes, governing bodies, sponsors, media, and NGOs should work together and create more campaigns like these. Of course, sport won\u2019t solve everything, but it can be a great kick-off to drive awareness and create a pathway to action.<\/p>\n<p><em>Bruno and Guilherme are partners at\u00a0<a href=\"http:\/\/www.ativaesporte.com\/\" target=\"_blank\" rel=\"noopener\">Ativa Esporte<\/a>,\u00a0the Brazilian sports marketing consultancy which is Synergy\u2019s partner in Brazil.<\/em><br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This content was originally posted as our contribution to\u00a0Synergy Sponsorship\u00b4s blog. You can find the original link\u00a0here. Find out more about our partnership with Synergy\u00a0here. &nbsp; by Bruno Scartozzoni and\u00a0Guilherme Guimar\u00e3es Inevitably, the international headlines about Brazil tend to focus on our remarkable social and economic development over the last twenty years, but there are [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>[et_pb_section fb_built=\"1\" _builder_version=\"4.16\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.16\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text _builder_version=\"4.16\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" global_colors_info=\"{}\"]<strong>This content was originally posted as our contribution to\u00a0Synergy Sponsorship\u00b4s blog. You can find the original link\u00a0<a href=\"http:\/\/www.synergy-sponsorship.com\/blog\/20130520\/social-development-through-football-a-brazilian-perspective\/\">here<\/a>. Find out more about our partnership with Synergy\u00a0<a href=\"http:\/\/www.ativaesporte.com\/synergy-sponsorship\/\">here<\/a>.<\/strong><\/p><p>\u00a0<\/p><p><em>by Bruno Scartozzoni and\u00a0<\/em><em>Guilherme Guimar\u00e3es<\/em><\/p><p>Inevitably, the international headlines about Brazil tend to focus on our remarkable social and economic development over the last twenty years, but there are many other things that one needs to understand about the country. Yes, Brazil is a great country, and it\u2019s getting better, but there are a lot of unsolved problems, especially in social development.<\/p><p>This explains in part why the Brazilian sports industry has been able to create great campaigns using football, our main passion, as a way to make people aware of important causes.<\/p><p>We referenced one of these brilliant ideas, \u2018My Blood Is Red And Black\u2019, in our\u00a0<a href=\"http:\/\/www.synergy-sponsorship.com\/blog\/20121218\/the-top-5-brazilian-sports-marketing-campaigns-of-2012\/\" target=\"_blank\" rel=\"noopener\">Top 5 Brazilian Sports Marketing Campaigns Of 2012<\/a>.\u00a0<a href=\"http:\/\/www.penalty.com.br\/en\/history.aspx#\" target=\"_blank\" rel=\"noopener\">Penalty<\/a>, the Brazilian sports brand, and\u00a0<a href=\"http:\/\/www.ecvitoria.com.br\/\" target=\"_blank\" rel=\"noopener\">Vit\u00f3ria<\/a>, the red and black football club from Bahia, replaced the red in the team\u2019s strip for white, and asked supporters to donate blood. Blood donation increased by 45% in the city and the red stripes returned. Very recently, Penalty won a\u00a0<a href=\"http:\/\/www.bizcommunity.com\/Article\/224\/12\/93003.html\" target=\"_blank\" rel=\"noopener\">New York Festivals International Advertising Award Grand Trophy<\/a>\u00a0for this brilliant activation.<\/p><p>\u00a0<\/p><p><iframe src=\"http:\/\/www.youtube.com\/embed\/qYE_l0ju-ss?feature=player_embedded\" width=\"640\" height=\"360\" frameborder=\"0\"><\/iframe><\/p><p>\u00a0<\/p><p>This year WWF wanted to alert Brazilians to the fact that every four minutes an area equivalent to the size of a football pitch is deforested in the country. During the broadcast of a Brazilian women\u2019s national team match, the green grass started to turn brown. It took 4 minutes to transform the whole pitch in a \u2018deforested area\u2019 through special effects. In the end, a caption on screen explained everything to the audience, and WWF websites visits increased by 73%.<\/p><p>\u00a0<\/p><p><iframe src=\"http:\/\/www.youtube.com\/embed\/4M2uLY8774o?feature=player_embedded\" width=\"640\" height=\"360\" frameborder=\"0\"><\/iframe><\/p><p>\u00a0<\/p><p>Another campaign we love is from our neighbours Paraguay. They too, have a lot of social issues. In particular, around 25% of Paraguayan children aged 4 or under are not registered \u2013 in other words, they don\u2019t have an official identity, which is a huge problem.\u00a0So, during a 2014 FIFA World Cup Qualifying match against Uruguay, in an agreement with UNICEF, the main local TV channels and radio stations broadcast the initial minutes without saying names. Each player was just a number. After some time the commentators explained what it was about. This campaign occurred during the presidential elections, and resulted in the two main candidates promising to address the matter.<\/p><p>\u00a0<\/p><p><iframe src=\"http:\/\/player.vimeo.com\/video\/65389926?title=0&byline=0&portrait=0&color=ea2200\" width=\"400\" height=\"300\" frameborder=\"0\"><\/iframe><\/p><p>\u00a0<\/p><p>Brazil and Latin America have a huge potential to address social issues through sport. Clubs, athletes, governing bodies, sponsors, media, and NGOs should work together and create more campaigns like these. Of course, sport won\u2019t solve everything, but it can be a great kick-off to drive awareness and create a pathway to action.<\/p><p><em>Bruno and Guilherme are partners at\u00a0<a href=\"http:\/\/www.ativaesporte.com\/\" target=\"_blank\" rel=\"noopener\">Ativa Esporte<\/a>,\u00a0the Brazilian sports marketing consultancy which is Synergy\u2019s partner in Brazil.<\/em><br \/>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[3343],"tags":[],"class_list":["post-591","post","type-post","status-publish","format-standard","hentry","category-ingles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social development through football \u2013 a Brazilian perspective - Ativa Esporte<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/robertoveiga.com.br\/aaaaa\/en\/social-development-through-football-a-brazilian-perspective\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social development through football \u2013 a Brazilian perspective - Ativa Esporte\" \/>\n<meta property=\"og:description\" content=\"This content was originally posted as our contribution to\u00a0Synergy Sponsorship\u00b4s blog. You can find the original link\u00a0here. Find out more about our partnership with Synergy\u00a0here. &nbsp; by Bruno Scartozzoni and\u00a0Guilherme Guimar\u00e3es Inevitably, the international headlines about Brazil tend to focus on our remarkable social and economic development over the last twenty years, but there are [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/robertoveiga.com.br\/aaaaa\/en\/social-development-through-football-a-brazilian-perspective\/\" \/>\n<meta property=\"og:site_name\" content=\"Ativa Esporte\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ativaesporte\" \/>\n<meta property=\"article:published_time\" content=\"2013-06-11T23:42:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-26T08:27:44+00:00\" \/>\n<meta name=\"author\" content=\"guiguimaraes\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ativaesporte\" \/>\n<meta name=\"twitter:site\" content=\"@ativaesporte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"guiguimaraes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/robertoveiga.com.br\\\/aaaaa\\\/en\\\/social-development-through-football-a-brazilian-perspective\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/robertoveiga.com.br\\\/aaaaa\\\/en\\\/social-development-through-football-a-brazilian-perspective\\\/\"},\"author\":{\"name\":\"guiguimaraes\",\"@id\":\"https:\\\/\\\/robertoveiga.com.br\\\/aaaaa\\\/#\\\/schema\\\/person\\\/be18e87577a425c7896b6161badaea6b\"},\"headline\":\"Social development through football \u2013 a Brazilian perspective\",\"datePublished\":\"2013-06-11T23:42:54+00:00\",\"dateModified\":\"2024-06-26T08:27:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/robertoveiga.com.br\\\/aaaaa\\\/en\\\/social-development-through-football-a-brazilian-perspective\\\/\"},\"wordCount\":556,\"publisher\":{\"@id\":\"https:\\\/\\\/robertoveiga.com.br\\\/aaaaa\\\/#organization\"},\"articleSection\":[\"Ingl\u00eas\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/robertoveiga.com.br\\\/aaaaa\\\/en\\\/social-development-through-football-a-brazilian-perspective\\\/\",\"url\":\"https:\\\/\\\/robertoveiga.com.br\\\/aaaaa\\\/en\\\/social-development-through-football-a-brazilian-perspective\\\/\",\"name\":\"Social development through football \u2013 a Brazilian perspective - Ativa Esporte\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/robertoveiga.com.br\\\/aaaaa\\\/#website\"},\"datePublished\":\"2013-06-11T23:42:54+00:00\",\"dateModified\":\"2024-06-26T08:27:44+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/robertoveiga.com.br\\\/aaaaa\\\/en\\\/social-development-through-football-a-brazilian-perspective\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/robertoveiga.com.br\\\/aaaaa\\\/en\\\/social-development-through-football-a-brazilian-perspective\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/robertoveiga.com.br\\\/aaaaa\\\/en\\\/social-development-through-football-a-brazilian-perspective\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/robertoveiga.com.br\\\/aaaaa\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social development through football \u2013 a Brazilian perspective\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/robertoveiga.com.br\\\/aaaaa\\\/#website\",\"url\":\"https:\\\/\\\/robertoveiga.com.br\\\/aaaaa\\\/\",\"name\":\"Ativa Esporte\",\"description\":\"Consultoria criativa de marketing esportivo associada \u00e0 Synergy Sponsorship\",\"publisher\":{\"@id\":\"https:\\\/\\\/robertoveiga.com.br\\\/aaaaa\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/robertoveiga.com.br\\\/aaaaa\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/robertoveiga.com.br\\\/aaaaa\\\/#organization\",\"name\":\"Ativa Esporte\",\"url\":\"https:\\\/\\\/robertoveiga.com.br\\\/aaaaa\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/robertoveiga.com.br\\\/aaaaa\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"Ativa Esporte\"},\"image\":{\"@id\":\"https:\\\/\\\/robertoveiga.com.br\\\/aaaaa\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ativaesporte\",\"https:\\\/\\\/x.com\\\/ativaesporte\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/robertoveiga.com.br\\\/aaaaa\\\/#\\\/schema\\\/person\\\/be18e87577a425c7896b6161badaea6b\",\"name\":\"guiguimaraes\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0befd0846fe7767d9a9c0ac38e3ba3567384ffeda1e4fd8f04c163cacd0e9957?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0befd0846fe7767d9a9c0ac38e3ba3567384ffeda1e4fd8f04c163cacd0e9957?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0befd0846fe7767d9a9c0ac38e3ba3567384ffeda1e4fd8f04c163cacd0e9957?s=96&d=mm&r=g\",\"caption\":\"guiguimaraes\"},\"url\":\"https:\\\/\\\/robertoveiga.com.br\\\/aaaaa\\\/author\\\/guiguimaraes\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Social development through football \u2013 a Brazilian perspective - Ativa Esporte","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/robertoveiga.com.br\/aaaaa\/en\/social-development-through-football-a-brazilian-perspective\/","og_locale":"pt_BR","og_type":"article","og_title":"Social development through football \u2013 a Brazilian perspective - Ativa Esporte","og_description":"This content was originally posted as our contribution to\u00a0Synergy Sponsorship\u00b4s blog. You can find the original link\u00a0here. Find out more about our partnership with Synergy\u00a0here. &nbsp; by Bruno Scartozzoni and\u00a0Guilherme Guimar\u00e3es Inevitably, the international headlines about Brazil tend to focus on our remarkable social and economic development over the last twenty years, but there are [&hellip;]","og_url":"https:\/\/robertoveiga.com.br\/aaaaa\/en\/social-development-through-football-a-brazilian-perspective\/","og_site_name":"Ativa Esporte","article_publisher":"https:\/\/www.facebook.com\/ativaesporte","article_published_time":"2013-06-11T23:42:54+00:00","article_modified_time":"2024-06-26T08:27:44+00:00","author":"guiguimaraes","twitter_card":"summary_large_image","twitter_creator":"@ativaesporte","twitter_site":"@ativaesporte","twitter_misc":{"Escrito por":"guiguimaraes","Est. tempo de leitura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/robertoveiga.com.br\/aaaaa\/en\/social-development-through-football-a-brazilian-perspective\/#article","isPartOf":{"@id":"https:\/\/robertoveiga.com.br\/aaaaa\/en\/social-development-through-football-a-brazilian-perspective\/"},"author":{"name":"guiguimaraes","@id":"https:\/\/robertoveiga.com.br\/aaaaa\/#\/schema\/person\/be18e87577a425c7896b6161badaea6b"},"headline":"Social development through football \u2013 a Brazilian perspective","datePublished":"2013-06-11T23:42:54+00:00","dateModified":"2024-06-26T08:27:44+00:00","mainEntityOfPage":{"@id":"https:\/\/robertoveiga.com.br\/aaaaa\/en\/social-development-through-football-a-brazilian-perspective\/"},"wordCount":556,"publisher":{"@id":"https:\/\/robertoveiga.com.br\/aaaaa\/#organization"},"articleSection":["Ingl\u00eas"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/robertoveiga.com.br\/aaaaa\/en\/social-development-through-football-a-brazilian-perspective\/","url":"https:\/\/robertoveiga.com.br\/aaaaa\/en\/social-development-through-football-a-brazilian-perspective\/","name":"Social development through football \u2013 a Brazilian perspective - Ativa Esporte","isPartOf":{"@id":"https:\/\/robertoveiga.com.br\/aaaaa\/#website"},"datePublished":"2013-06-11T23:42:54+00:00","dateModified":"2024-06-26T08:27:44+00:00","breadcrumb":{"@id":"https:\/\/robertoveiga.com.br\/aaaaa\/en\/social-development-through-football-a-brazilian-perspective\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/robertoveiga.com.br\/aaaaa\/en\/social-development-through-football-a-brazilian-perspective\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/robertoveiga.com.br\/aaaaa\/en\/social-development-through-football-a-brazilian-perspective\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/robertoveiga.com.br\/aaaaa\/"},{"@type":"ListItem","position":2,"name":"Social development through football \u2013 a Brazilian perspective"}]},{"@type":"WebSite","@id":"https:\/\/robertoveiga.com.br\/aaaaa\/#website","url":"https:\/\/robertoveiga.com.br\/aaaaa\/","name":"Ativa Esporte","description":"Consultoria criativa de marketing esportivo associada \u00e0 Synergy Sponsorship","publisher":{"@id":"https:\/\/robertoveiga.com.br\/aaaaa\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/robertoveiga.com.br\/aaaaa\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/robertoveiga.com.br\/aaaaa\/#organization","name":"Ativa Esporte","url":"https:\/\/robertoveiga.com.br\/aaaaa\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/robertoveiga.com.br\/aaaaa\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"Ativa Esporte"},"image":{"@id":"https:\/\/robertoveiga.com.br\/aaaaa\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ativaesporte","https:\/\/x.com\/ativaesporte"]},{"@type":"Person","@id":"https:\/\/robertoveiga.com.br\/aaaaa\/#\/schema\/person\/be18e87577a425c7896b6161badaea6b","name":"guiguimaraes","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/0befd0846fe7767d9a9c0ac38e3ba3567384ffeda1e4fd8f04c163cacd0e9957?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0befd0846fe7767d9a9c0ac38e3ba3567384ffeda1e4fd8f04c163cacd0e9957?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0befd0846fe7767d9a9c0ac38e3ba3567384ffeda1e4fd8f04c163cacd0e9957?s=96&d=mm&r=g","caption":"guiguimaraes"},"url":"https:\/\/robertoveiga.com.br\/aaaaa\/author\/guiguimaraes\/"}]}},"_links":{"self":[{"href":"https:\/\/robertoveiga.com.br\/aaaaa\/wp-json\/wp\/v2\/posts\/591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/robertoveiga.com.br\/aaaaa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/robertoveiga.com.br\/aaaaa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/robertoveiga.com.br\/aaaaa\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/robertoveiga.com.br\/aaaaa\/wp-json\/wp\/v2\/comments?post=591"}],"version-history":[{"count":1,"href":"https:\/\/robertoveiga.com.br\/aaaaa\/wp-json\/wp\/v2\/posts\/591\/revisions"}],"predecessor-version":[{"id":170550,"href":"https:\/\/robertoveiga.com.br\/aaaaa\/wp-json\/wp\/v2\/posts\/591\/revisions\/170550"}],"wp:attachment":[{"href":"https:\/\/robertoveiga.com.br\/aaaaa\/wp-json\/wp\/v2\/media?parent=591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/robertoveiga.com.br\/aaaaa\/wp-json\/wp\/v2\/categories?post=591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/robertoveiga.com.br\/aaaaa\/wp-json\/wp\/v2\/tags?post=591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}