{"id":896,"date":"2010-02-09T19:42:00","date_gmt":"2010-02-09T19:42:00","guid":{"rendered":"http:\/\/www.wordpress-1154322-4582053.cloudwaysapps.com\/?p=53"},"modified":"2024-06-26T10:17:59","modified_gmt":"2024-06-26T10:17:59","slug":"coca-cola-e-o-tour-da-taca-fifa","status":"publish","type":"post","link":"https:\/\/robertoveiga.com.br\/aaaaa\/coca-cola-e-o-tour-da-taca-fifa\/","title":{"rendered":"Coca-cola e o Tour da Ta\u00e7a FIFA \u2013 Isso sim \u00e9 experi\u00eancia de marca"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]Depois de comentar aqui <a href=\"http:\/\/www.wordpress-1154322-4582053.cloudwaysapps.com\/2010\/01\/coca-cola-e-o-tour-da-taca-fifa.html\">como a Coca-cola tem feito um bom uso do seu patroc\u00ednio ao Tour da Ta\u00e7a FIFA<\/a>, eu n\u00e3o podia deixar de comparecer ao evento. E acreditem, vale muito, muito mesmo, a pena! Alguns leitores do blog j\u00e1 haviam me dito, mas \u00e9 preciso estar l\u00e1.<\/p>\n<p align=\"center\"><a href=\"http:\/\/1.bp.blogspot.com\/_HbHWMVgJv2M\/S3G9ILHtCQI\/AAAAAAAAAV8\/ifYZJobg3-w\/s1600-h\/Post+50+-+Coke+seats.jpg\"><img decoding=\"async\" id=\"BLOGGER_PHOTO_ID_5436334173334604034\" style=\"width: 240px; height: 320px; cursor: hand;\" src=\"http:\/\/1.bp.blogspot.com\/_HbHWMVgJv2M\/S3G9ILHtCQI\/AAAAAAAAAV8\/ifYZJobg3-w\/s320\/Post+50+-+Coke+seats.jpg\" alt=\"\" border=\"0\" \/><\/a><\/p>\n<p>A marca mant\u00e9m-se presente de maneira marcante em toda a experi\u00eancia, desde a parede ao mobili\u00e1rio, que reutiliza garrafas descart\u00e1veis (acima). O ponto alto do contato com a Coca-cola, sem d\u00favida, \u00e9 a sala que conta a hist\u00f3ria das Copas. Al\u00e9m das bolas, capas de jornais e imagens de Pel\u00e9, ela \u00e9 decorada com papel de parede e tem temperatura controlada e aroma que remetem ao refrigerante, dando a sensa\u00e7\u00e3o de estarmos dentro de uma garrafa do produto (abaixo). Ou seja, o produto est\u00e1 presente sem incomodar o p\u00fablico. Genial!<\/p>\n<p align=\"center\"><a href=\"http:\/\/3.bp.blogspot.com\/_HbHWMVgJv2M\/S3G9IcPGWEI\/AAAAAAAAAWE\/mJBEWW0bMrE\/s1600-h\/Post+50+-+Coke+wall.jpg\"><img decoding=\"async\" id=\"BLOGGER_PHOTO_ID_5436334177929025602\" style=\"width: 240px; height: 320px; cursor: hand;\" src=\"http:\/\/3.bp.blogspot.com\/_HbHWMVgJv2M\/S3G9IcPGWEI\/AAAAAAAAAWE\/mJBEWW0bMrE\/s320\/Post+50+-+Coke+wall.jpg\" alt=\"\" border=\"0\" \/><\/a><\/p>\n<p>Os presentes t\u00eam a oportunidade de participar de brincadeiras, assistir a um belo v\u00eddeo em 3D, aprender sobre a \u00c1frica do Sul, sobre a hist\u00f3ria das Copas, tomar Coca-cola e, para finalizar, passam ao lado da anfitri\u00e3, levando para casa como presente da marca uma foto com a Ta\u00e7a (abaixo). A marca, claro, presente.<\/p>\n<p align=\"center\"><a href=\"http:\/\/2.bp.blogspot.com\/_HbHWMVgJv2M\/S3G9IhG08gI\/AAAAAAAAAWM\/Tk5-uT6bGEo\/s1600-h\/Post+50+-+Coke+FIFA+World+Cup+Picture.jpg\"><img decoding=\"async\" id=\"BLOGGER_PHOTO_ID_5436334179236508162\" style=\"width: 320px; height: 240px; cursor: hand;\" src=\"http:\/\/2.bp.blogspot.com\/_HbHWMVgJv2M\/S3G9IhG08gI\/AAAAAAAAAWM\/Tk5-uT6bGEo\/s320\/Post+50+-+Coke+FIFA+World+Cup+Picture.jpg\" alt=\"\" border=\"0\" \/><\/a><\/p>\n<p>Para os brasileiros, a nota a lamentar-se \u00e9 a aus\u00eancia do uniforme da equipe canarinho, patrocinada pela Nike, rival da adidas, parceira da FIFA. Pe\u00e7o desculpas aos leitores, pois as fotos foram tiradas do meu celular, sem flash.<\/p>\n<p>Marketing esportivo, ativa\u00e7\u00e3o, Coca-cola, Copa do Mundo, FIFA, patroc\u00ednio<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depois de comentar aqui como a Coca-cola tem feito um bom uso do seu patroc\u00ednio ao Tour da Ta\u00e7a FIFA, eu n\u00e3o podia deixar de comparecer ao evento. E acreditem, vale muito, muito mesmo, a pena! Alguns leitores do blog j\u00e1 haviam me dito, mas \u00e9 preciso estar l\u00e1. A marca mant\u00e9m-se presente de maneira [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":170114,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>Depois de comentar aqui <a href=\"http:\/\/www.wordpress-1154322-4582053.cloudwaysapps.com\/2010\/01\/coca-cola-e-o-tour-da-taca-fifa.html\">como a Coca-cola tem feito um bom uso do seu patroc\u00ednio ao Tour da Ta\u00e7a FIFA<\/a>, eu n\u00e3o podia deixar de comparecer ao evento. E acreditem, vale muito, muito mesmo, a pena! Alguns leitores do blog j\u00e1 haviam me dito, mas \u00e9 preciso estar l\u00e1.<\/p><p align=\"center\"><a href=\"http:\/\/1.bp.blogspot.com\/_HbHWMVgJv2M\/S3G9ILHtCQI\/AAAAAAAAAV8\/ifYZJobg3-w\/s1600-h\/Post+50+-+Coke+seats.jpg\"><img id=\"BLOGGER_PHOTO_ID_5436334173334604034\" style=\"width: 240px; height: 320px; cursor: hand;\" src=\"http:\/\/1.bp.blogspot.com\/_HbHWMVgJv2M\/S3G9ILHtCQI\/AAAAAAAAAV8\/ifYZJobg3-w\/s320\/Post+50+-+Coke+seats.jpg\" alt=\"\" border=\"0\" \/><\/a><\/p><p>A marca mant\u00e9m-se presente de maneira marcante em toda a experi\u00eancia, desde a parede ao mobili\u00e1rio, que reutiliza garrafas descart\u00e1veis (acima). O ponto alto do contato com a Coca-cola, sem d\u00favida, \u00e9 a sala que conta a hist\u00f3ria das Copas. Al\u00e9m das bolas, capas de jornais e imagens de Pel\u00e9, ela \u00e9 decorada com papel de parede e tem temperatura controlada e aroma que remetem ao refrigerante, dando a sensa\u00e7\u00e3o de estarmos dentro de uma garrafa do produto (abaixo). Ou seja, o produto est\u00e1 presente sem incomodar o p\u00fablico. Genial!<\/p><p align=\"center\"><a href=\"http:\/\/3.bp.blogspot.com\/_HbHWMVgJv2M\/S3G9IcPGWEI\/AAAAAAAAAWE\/mJBEWW0bMrE\/s1600-h\/Post+50+-+Coke+wall.jpg\"><img id=\"BLOGGER_PHOTO_ID_5436334177929025602\" style=\"width: 240px; height: 320px; cursor: hand;\" src=\"http:\/\/3.bp.blogspot.com\/_HbHWMVgJv2M\/S3G9IcPGWEI\/AAAAAAAAAWE\/mJBEWW0bMrE\/s320\/Post+50+-+Coke+wall.jpg\" alt=\"\" border=\"0\" \/><\/a><\/p><p>Os presentes t\u00eam a oportunidade de participar de brincadeiras, assistir a um belo v\u00eddeo em 3D, aprender sobre a \u00c1frica do Sul, sobre a hist\u00f3ria das Copas, tomar Coca-cola e, para finalizar, passam ao lado da anfitri\u00e3, levando para casa como presente da marca uma foto com a Ta\u00e7a (abaixo). A marca, claro, presente.<\/p><p align=\"center\"><a href=\"http:\/\/2.bp.blogspot.com\/_HbHWMVgJv2M\/S3G9IhG08gI\/AAAAAAAAAWM\/Tk5-uT6bGEo\/s1600-h\/Post+50+-+Coke+FIFA+World+Cup+Picture.jpg\"><img id=\"BLOGGER_PHOTO_ID_5436334179236508162\" style=\"width: 320px; height: 240px; cursor: hand;\" src=\"http:\/\/2.bp.blogspot.com\/_HbHWMVgJv2M\/S3G9IhG08gI\/AAAAAAAAAWM\/Tk5-uT6bGEo\/s320\/Post+50+-+Coke+FIFA+World+Cup+Picture.jpg\" alt=\"\" border=\"0\" \/><\/a><\/p><p>Para os brasileiros, a nota a lamentar-se \u00e9 a aus\u00eancia do uniforme da equipe canarinho, patrocinada pela Nike, rival da adidas, parceira da FIFA. Pe\u00e7o desculpas aos leitores, pois as fotos foram tiradas do meu celular, sem flash.<\/p><p>Marketing esportivo, ativa\u00e7\u00e3o, Coca-cola, Copa do Mundo, FIFA, patroc\u00ednio<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[3341],"tags":[],"class_list":["post-896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portugues"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coca-cola e o Tour da Ta\u00e7a FIFA \u2013 Isso sim \u00e9 experi\u00eancia de marca - Ativa Esporte<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/robertoveiga.com.br\/aaaaa\/coca-cola-e-o-tour-da-taca-fifa\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coca-cola e o Tour da Ta\u00e7a FIFA \u2013 Isso sim \u00e9 experi\u00eancia de marca - Ativa Esporte\" \/>\n<meta property=\"og:description\" content=\"Depois de comentar aqui como a Coca-cola tem feito um bom uso do seu patroc\u00ednio ao Tour da Ta\u00e7a FIFA, eu n\u00e3o podia deixar de comparecer ao evento. E acreditem, vale muito, muito mesmo, a pena! Alguns leitores do blog j\u00e1 haviam me dito, mas \u00e9 preciso estar l\u00e1. 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E acreditem, vale muito, muito mesmo, a pena! Alguns leitores do blog j\u00e1 haviam me dito, mas \u00e9 preciso estar l\u00e1. 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