{"id":9,"date":"2009-05-25T22:29:00","date_gmt":"2009-05-25T22:29:00","guid":{"rendered":"http:\/\/www.ativaesporte.com\/?p=12"},"modified":"2024-06-26T10:25:05","modified_gmt":"2024-06-26T10:25:05","slug":"adidas-all-blacks-2-2","status":"publish","type":"post","link":"https:\/\/robertoveiga.com.br\/aaaaa\/en\/adidas-all-blacks-2-2\/","title":{"rendered":"Adidas All Blacks \u2013 Excellence in series"},"content":{"rendered":"<p>[et_pb_section][et_pb_row][et_pb_column type=&#8221;4_4&#8243;][et_pb_text]<\/p>\n<p>The relationship between Adidas and the All Blacks, the New Zealand rugby team, is perhaps the best explored by a sponsor. The sports brand has already held numerous activities powering this partnership.<\/p>\n<p>One of the most striking was &#8220;Bonded by Blood&#8221;, in 2006, in the launch of the annual team poster. Adidas, literally, took the athletes\u2019 blood and, of course, after some treatment, used it in the printing of a number of posters that were presented to consumers who purchased a team jersey, leveraging sales, generating buzz and spontaneous media all over the world. It also helped enhance the involvement with the New Zealand people.<\/p>\n<p>More details of this activation, which won several awards at the time, can be seen in the video below.<\/p>\n<p><object width=\"425\" height=\"344\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/mSfO8jkXZMk&amp;hl=pt-br&amp;fs=1\" \/><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><embed src=\"http:\/\/www.youtube.com\/v\/mSfO8jkXZMk&amp;hl=pt-br&amp;fs=1\" type=\"application\/x-shockwave-flash\" allowscriptaccess=\"always\" allowfullscreen=\"allowfullscreen\" width=\"425\" height=\"344\" \/><\/object><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><div class=\"et_pb_section et_pb_section_0 et_section_regular\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_pb_row et_pb_row_0 et_pb_row_empty\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_pb_module et_pb_text et_pb_text_0  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div> The relationship between Adidas and the All Blacks, the New Zealand rugby team, is perhaps the best explored by a sponsor. The sports brand has already held numerous activities powering this partnership. One of the most striking was &#8220;Bonded by Blood&#8221;, in 2006, in the launch of the annual team poster. Adidas, literally, took [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>The relationship between Adidas and the All Blacks, the New Zealand rugby team, is perhaps the best explored by a sponsor. The sports brand has already held numerous activities powering this partnership.<\/p><p>One of the most striking was \"Bonded by Blood\", in 2006, in the launch of the annual team poster. Adidas, literally, took the athletes\u2019 blood and, of course, after some treatment, used it in the printing of a number of posters that were presented to consumers who purchased a team jersey, leveraging sales, generating buzz and spontaneous media all over the world. It also helped enhance the involvement with the New Zealand people.<\/p><p>More details of this activation, which won several awards at the time, can be seen in the video below.<\/p><p><object width=\"425\" height=\"344\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/mSfO8jkXZMk&hl=pt-br&fs=1\" \/><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><embed src=\"http:\/\/www.youtube.com\/v\/mSfO8jkXZMk&hl=pt-br&fs=1\" type=\"application\/x-shockwave-flash\" allowscriptaccess=\"always\" allowfullscreen=\"allowfullscreen\" width=\"425\" height=\"344\" \/><\/object><\/p>","_et_gb_content_width":"","footnotes":""},"categories":[3343],"tags":[],"class_list":["post-9","post","type-post","status-publish","format-standard","hentry","category-ingles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adidas All Blacks \u2013 Excellence in series - Ativa Esporte<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/robertoveiga.com.br\/aaaaa\/en\/adidas-all-blacks-2-2\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adidas All Blacks \u2013 Excellence in series - Ativa Esporte\" \/>\n<meta property=\"og:description\" content=\"The relationship between Adidas and the All Blacks, the New Zealand rugby team, is perhaps the best explored by a sponsor. The sports brand has already held numerous activities powering this partnership. One of the most striking was &quot;Bonded by Blood&quot;, in 2006, in the launch of the annual team poster. Adidas, literally, took [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/robertoveiga.com.br\/aaaaa\/en\/adidas-all-blacks-2-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Ativa Esporte\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ativaesporte\" \/>\n<meta property=\"article:published_time\" content=\"2009-05-25T22:29:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-26T10:25:05+00:00\" \/>\n<meta name=\"author\" content=\"guiguimaraes\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ativaesporte\" \/>\n<meta name=\"twitter:site\" content=\"@ativaesporte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"guiguimaraes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/robertoveiga.com.br\\\/aaaaa\\\/en\\\/adidas-all-blacks-2-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/robertoveiga.com.br\\\/aaaaa\\\/en\\\/adidas-all-blacks-2-2\\\/\"},\"author\":{\"name\":\"guiguimaraes\",\"@id\":\"https:\\\/\\\/robertoveiga.com.br\\\/aaaaa\\\/#\\\/schema\\\/person\\\/be18e87577a425c7896b6161badaea6b\"},\"headline\":\"Adidas All Blacks \u2013 Excellence in series\",\"datePublished\":\"2009-05-25T22:29:00+00:00\",\"dateModified\":\"2024-06-26T10:25:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/robertoveiga.com.br\\\/aaaaa\\\/en\\\/adidas-all-blacks-2-2\\\/\"},\"wordCount\":154,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/robertoveiga.com.br\\\/aaaaa\\\/#organization\"},\"articleSection\":[\"Ingl\u00eas\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/robertoveiga.com.br\\\/aaaaa\\\/en\\\/adidas-all-blacks-2-2\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/robertoveiga.com.br\\\/aaaaa\\\/en\\\/adidas-all-blacks-2-2\\\/\",\"url\":\"https:\\\/\\\/robertoveiga.com.br\\\/aaaaa\\\/en\\\/adidas-all-blacks-2-2\\\/\",\"name\":\"Adidas All Blacks \u2013 Excellence in series - 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